The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and analysis discipline in the market and liaising with other channels to ensure an integrated response to people-based marketing objectives
Global Analytics Director – Heineken
Analytics is a core strategic capability within dentsu, enabling smarter decisions and sustainable growth for our clients.
As a Global Analytics Director on Heineken, you will play a critical role in delivering and scaling analytics solutions across a complex, global transformation programme centred on Freddy Connect.
This is a hands-on leadership role supporting the Global Analytics Partner, focused on translating strategy into execution. You will lead the delivery of key analytics workstreams, embed measurement and insight into the Freddy.Connect process, and ensure consistent adoption across markets.
You will work closely with cross-functional teams (media, data, technology, and partners such as Kantar) to deliver high-quality outputs, operationalise frameworks, and drive impact through actionable insights.
The role extends beyond measurement delivery to help transform analytics into a growth engine for Heineken, ensuring data, evidence and AI-enabled decisioning are embedded within planning, investment and optimisation processes. You will help markets make better growth decisions from evidence.
1. Client Delivery & Impact
2. Freddy.Connect Enablement & Execution
3. Measurement & Growth Analytics and growth drivers. Integration
Act as the integration layer across reporting, analytics and strategy teams, ensuring evidence is connected, accessible and usable within planning workflows
4. Innovation & Solution Development
5. Collaboration & Delivery Leadership
Coordinate delivery across analytics, media, data/tech and partner teams, ensuring alignment on priorities, roles and outputs
Previous experience in analytics, data, or research, ideally within a media or marketing environment.
Ability to connect measurement outputs (MMM, attribution, experimentation, brand tracking) to planning and business growth decisions.
What we offer
This is a permanent role.
The team is based in our London office but operates under flexible working arrangements.
As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
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