Are you a proven marketing leader with the vision, credibility and drive to take a high-performing function to the next level?
Caremark’s marketing is already delivering outstanding results. We’ve built strong foundations, have a talented team in place and a proven track record of success. Now we’re looking for an exceptional Director of Marketing to build on that momentum and turn excellence into market-leading performance.
You'll join the Senior Leadership Team as the definitive voice on marketing, trusted to influence at Board level, own significant budgets, and act as the senior marketing partner to over 140 franchise owners. This is a role for an experienced leader who knows what great looks like and is excited by the challenge of making something already successful even better.
You’ll combine strategic vision with commercial focus and hands-on leadership, translating ideas into action, inspiriting a high-performing specialist team, and delivering measurable growth.
If you're energised by continuous improvement, making a real impact and want to inherit momentum and push it further, this is your next role.
About The Role
What you’ll be doing
Marketing Leadership & Strategy
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Own the marketing vision and strategy, building on existing foundations to drive the next phase of growth.
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Act as the senior marketing authority within the leadership team, shaping decisions at the highest level.
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Sharpen and evolve integrated marketing plans across key business priorities.
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Lead annual planning, quarterly reviews, and continuous optimisation.
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Drive innovation across marketing channels, tools, and approaches to stay ahead of a competitive market.
Budget & Performance Management
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Hold full P&L accountability across three key budgets (National Marketing Fund, Central Marketing, Franchise Recruitment).
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Set budgets with finance and leadership, ensuring effective allocation of resources.
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Track spend, measure ROI, and optimise performance to maximise impact.
Franchise Network Engagement
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Act as the primary marketing contact and trusted advisor to 140+ franchise owners.
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Deliver training, presentations, and communications to ensure alignment and adoption of best practice across the network.
Brand & Marketing Delivery
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Own brand strategy, ensuring consistent positioning, messaging, and compliance.
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Oversee end-to-end delivery across all marketing channels, raising the bar on quality and consistency.
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Manage agencies and suppliers to deliver high-quality outputs.
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Lead a talented marketing team to execute all elements of the marketing function.
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Define and track KPIs across lead generation, conversion, brand awareness, and franchise recruitment.
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Use data and analytics to continuously improve performance and ROI, looking for the next incremental gain.
Leadership & Team Development
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Lead, mentor, and develop a high-performing marketing team of four direct reports, fostering a culture of excellence, creativity, and accountability.
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Represent Caremark at industry events, conferences, and networking opportunities championing thought leadership and brand visibility.
What we’re looking for
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Significant senior marketing leadership experience. This is a senior appointment, and we're looking for someone who has already operated credibly at Board or senior leadership level.
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A proven track record of taking a strong-performing marketing function and making it stronger, not just building strategy from the ground up, but sharpening what already works.
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Demonstrated success developing and executing multi-channel marketing strategies with clear, measurable business impact.
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Experience leading and developing high-performing marketing teams, with a genuine passion for coaching talent to the next level.
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Sharp commercial acumen, with a rigorous approach to ROI and performance measurement.
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Exceptional strategic thinking, balanced with the drive to get hands-on and deliver.
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Outstanding stakeholder management skills, comfortable influencing senior executives, shareholders, and franchise owners alike.
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Compelling written and verbal communication skills with the ability to bring people with you.
Desirable Attributes
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Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree preferred.
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Experience working in franchise business models with understanding of franchisee/franchisor dynamics.
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Knowledge of the home care, healthcare, or senior living sectors.
Why join Caremark?
At Caremark, we believe a great workplace culture drives exceptional results. Everything we do is guided by our six core values:
Positive | Compassionate | Accountable | Trustworthy | Honest | Supportive
You’ll be empowered to make a real difference in a supportive, values-led environment, where your expertise is respected and your development is prioritised.
The kind of person who’ll thrive here
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Disciplined and focused, with a high attention to detail
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Confident and proactive, happy to take ownership
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A strong problem solver who looks for better ways of doing things
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Motivated by continuous improvement
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Comfortable working both independently and collaboratively
Benefits
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33 days holiday (including bank holidays)
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5 paid volunteering days per year
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Annual personal development budget
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Private medical insurance
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Life insurance cover
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Company pension scheme
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Free wellbeing counselling programme & support
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Ongoing training and development opportunities
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Business travel expenses
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Flexi-time- start between 08:00 and 10:00 and finish between 16:00 and 18:00
Required Criteria
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Significant senior marketing leadership experience.
- Demonstrated success developing and executing multi-channel marketing strategies with clear, measurable business impact.
- Sharp commercial acumen, with a rigorous approach to ROI and performance measurement.
- Compelling written and verbal communication skills with the ability to bring people with you.
Desired Criteria
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Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree preferred.
- Experience working in franchise business models with understanding of franchisee/franchisor dynamics.
Knowledge of the home care, healthcare, or senior living sectors.
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Skills Needed
About The Company
Caremark is one of the largest UK home care franchisors with over 140 franchise offices in the UK. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. With a reputation for excellence since 2005, we have grown to become one of the leading UK providers of home care services.
Join our passionate team and help us expand Caremark’s reach to improve the lives of thousands of customers across the UK. We’re looking for talented individuals to help us develop our brand, strengthen our presence, and cultivate a positive and supportive company culture.
Find your perfect fit with opportunities at our head office in Worthing, West Sussex or in one of our regional field-based roles. Browse our open positions and discover how you can be part of the Caremark family. As the master franchisor, Caremark Limited supports our network of over 140 independent offices across the UK.
Company Culture
We are Positive:
We embrace a positive mindset and inspire optimism amongst our colleagues. We continually question how our outlook and reactions affect our colleagues, striving for contagious positivity. With a can-do attitude we uplift and cultivate an environment where creativity thrives, challenges are opportunities, and success is shared.
We are Trustworthy:
We hold trust as our foundation, nurturing it through honesty, reliability, and consistency in our actions and relationships. By prioritising transparency and mutual respect, we place trust in our colleagues and respect the trust placed in us. With consistency, we create a safe, collaborative environment.
We are Honest:
We uphold honesty as a non-negotiable principle, committing to truthfulness, transparency, and integrity in our interactions and decisions. By demonstrating unwavering honesty, we build trust, credibility, and lasting relationships, fostering an environment where openness and accountability flourish.
We are Compassionate:
At the heart of our actions and decisions lies compassion, driving us to understand, empathise, and act with kindness towards all, fostering an environment where everyone feels seen, heard, and valued.
We are Accountable:
We uphold accountability as a cornerstone of our integrity, taking ownership and responsibility of our actions, decisions, and their outcomes. Through transparency and a no-blame culture, we build trust and drive excellence. We self-reflect and are continually learning.
We are Supportive:
We are supportive colleagues, and we foster an environment where collaboration is the norm, working together towards common goals and sharing in collective successes. With active listening, continual development and constructive guidance, we can all reach our fullest potential. We celebrate in each other’s success.
Company Benefits
Flexi time (start between 8am – 10am/ finish between 4pm-6pm)
1 Day working from home each week
Private Medical Insurance
Annual Personal Development Budget
5 Paid Volunteering Days per year
33 days of holiday (Inclusive of bank holidays)
Life Insurance cover
Health insurance, Vacation, Paid time off, Retirement plan and/or pension, Flexible schedule, Office perks, Employee development programs, Employee discounts, Free parking, Free work laptop, Referral bonus, Life insurance, Employee Assistance Scheme, Wellbeing Scheme, Blue Light Card, Work With Charities, Social Opportunities, Employee of the Month, Hybrid Working, Culture of recognition, Access to Health & Wellbeing app, Staff celebration events
Salary
£100,000.00 per year
