About the Role
STIC Marketing Ltd operates within the marketing services, brand strategy, digital campaigns, client communications, and business growth sector, helping organisations improve brand visibility, strengthen audience engagement, and deliver clear, results-focused marketing outcomes. We are seeking a Brand Strategy Lead to guide brand planning, support campaign direction, and help develop effective strategies for client and company growth.
Why Join Us?
Senior Brand Leadership Opportunity
Take a leading role in shaping brand strategy, campaign direction, and client marketing outcomes.
Competitive Compensation
Receive a strong annual salary aligned with senior brand and marketing strategy roles in Liverpool.
Professional Marketing Environment
Work in a structured setting that values creativity, strategic thinking, communication, and measurable performance.
Meaningful Business Impact
Help improve brand positioning, strengthen client relationships, and support sustainable marketing growth.
Key Responsibilities
- Lead brand strategy planning, positioning, and campaign direction
- Develop brand recommendations that support client goals and market opportunities
- Coordinate with creative teams, digital marketers, account managers, clients, and suppliers
- Review campaign performance, audience insights, brand messaging, and market trends
- Support content direction, marketing briefs, presentations, and client proposals
- Monitor project timelines, campaign quality, budgets, and strategic outcomes
- Prepare reports, strategy updates, and improvement recommendations for leadership
What We Are Looking For
Experience
- Strong experience in brand strategy, marketing strategy, digital marketing, campaign planning, communications, or client services
- Previous leadership, senior specialist, or team coordination experience is preferred
- Experience working with marketing agencies, brand projects, business clients, or campaign delivery is an advantage
Skills
- Brand strategy and positioning
- Campaign planning and marketing communications
- Client and stakeholder relationship management
- Market research and audience insight analysis
- Creative brief development and presentation skills
- Strong communication, organisation, and strategic thinking skills
Education
- Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Brand Management, or a related field is preferred
- Professional certifications in brand strategy, digital marketing, analytics, communications, or project management are an advantage
Pay: £58,000.00-£76,000.00 per year
Benefits:
- Casual dress
- Employee mentoring programme
- Financial planning services
- Language training provided
Work Location: In person
