TikTok LIVE Host / Presenter
Location: On-site, Nottingham
Hours: 30 hours per week across 4 days
Shift Pattern: 8-hour shifts, including a 30-minute unpaid break
Availability: Shift work, including evenings and weekends
Pay: £15–£18 per hour depending on experience + performance-based bonuses
Start Date: TBC
About the Role
We are looking for a confident, charismatic and energetic TikTok LIVE Host / Presenter to join our growing fragrance brand and become one of the recognisable faces of the business online.
This is a highly customer-facing and performance-focused role. You will be responsible for hosting engaging TikTok LIVE sessions from our Nottingham location, showcasing our fragrance collection, interacting with viewers in real time and helping turn conversations and product interest into sales.
We are looking for someone who is naturally comfortable in front of a camera, enjoys speaking to people and can bring energy, personality and confidence to every LIVE session.
You will need to be able to keep conversations flowing, make viewers feel welcome, answer questions naturally and create an entertaining environment that encourages people to stay, interact and purchase.
This isn't simply a presenting role. You will play an important part in growing our TikTok Shop presence, increasing brand awareness, building a loyal online community and contributing directly to sales performance.
What You'll Be Doing
Your main responsibility will be hosting regular TikTok LIVE shopping sessions, presenting and selling our fragrance products to customers across TikTok.
Your responsibilities will include:
- Hosting engaging, energetic and professional TikTok LIVE sessions.
- Representing the brand confidently and professionally on camera.
- Introducing and demonstrating our perfumes, perfume oils, fragrance sets and other products.
- Explaining fragrance notes, scent profiles, performance, longevity and product differences in an easy and engaging way.
- Helping customers choose fragrances based on their preferences, personality, occasion and the scents they already enjoy.
- Giving personalised fragrance recommendations during LIVE sessions.
- Answering viewer questions and responding to comments quickly and naturally.
- Welcoming new viewers and encouraging them to engage with the LIVE.
- Creating genuine conversations rather than simply reading from a script.
- Keeping viewers entertained during quieter periods and maintaining a strong level of energy throughout each session.
- Encouraging viewers to follow the account, interact with the LIVE, explore products and make purchases.
- Clearly explaining current offers, bundles, promotions and TikTok Shop deals.
- Demonstrating products confidently and helping viewers understand what makes each fragrance different.
- Handling customer concerns and objections professionally.
- Confidently answering questions around price, value, fragrance strength, suitability and longevity.
- Creating urgency around promotions and limited offers where appropriate without making the customer experience feel pressured.
- Using strong but natural sales techniques to convert viewers into customers.
- Upselling and cross-selling suitable products where appropriate.
- Promoting fragrance bundles, gift sets and complementary products.
- Working towards agreed sales, engagement and conversion targets.
- Maintaining a positive, welcoming and premium brand image throughout every LIVE.
- Following brand guidelines while still bringing your own personality to the role.
- Learning key information about our fragrance collection so you can confidently recommend products without relying heavily on notes or scripts.
- Staying informed about new launches, promotions, bestselling products and current campaigns.
- Supporting product launches and promotional TikTok LIVE events.
- Working alongside the wider marketing, social media and TikTok team.
- Providing feedback on frequently asked customer questions and common objections.
- Helping identify which products, offers and selling approaches perform particularly well during LIVE sessions.
- Reviewing performance and continuously improving your presenting and sales techniques.
- Supporting the creation of TikTok content when required, including short-form videos, promotional clips and product demonstrations.
- Appearing in selected social media content where required as part of your role as a brand presenter.
The Person We're Looking For
We are looking for someone who has a big personality, strong communication skills and genuine confidence when speaking to people.
You should be someone who can naturally hold attention and make people want to listen.
The ideal candidate will be:
- Confident and comfortable speaking on camera.
- Friendly, approachable and personable.
- Naturally energetic and enthusiastic.
- Charismatic and able to hold an audience's attention.
- Comfortable speaking continuously for extended periods during LIVE sessions.
- Quick-thinking and able to respond naturally to unexpected questions and comments.
- A strong communicator who can explain products clearly.
- Comfortable speaking with different types of customers.
- Sales-minded and motivated by achieving results.
- Competitive in a positive way and motivated by targets and bonuses.
- Comfortable recommending products and asking for the sale.
- Able to sell confidently without sounding overly scripted or pushy.
- Willing to learn about fragrance and develop strong product knowledge.
- Reliable, punctual and professional.
- Comfortable working as part of a team.
- Open to feedback, coaching and performance reviews.
- Ambitious and interested in developing within a growing company.
- Able to maintain energy and enthusiasm throughout an entire shift.
- Comfortable adapting their presenting style based on audience engagement and LIVE performance.
- Available for evening and weekend shifts when required.
Experience
Previous experience in any of the following would be beneficial:
- TikTok LIVE hosting
- TikTok Shop
- Livestream presenting
- Social media presenting
- Content creation
- Influencer or UGC content
- Retail
- Fragrance or beauty
- Sales
- Customer service
- Hospitality
- Promotional work
However, previous TikTok LIVE or fragrance experience is not essential.
We are particularly interested in finding someone with the right personality, confidence, work ethic and willingness to learn.
If you are naturally good with people and comfortable being in front of a camera, we can provide training on our products, fragrance terminology, TikTok LIVE techniques and sales approach.
Sales & Performance
This is a performance-focused role, and you will be encouraged to continuously improve your results.
Performance may be measured through areas such as:
- LIVE sales revenue
- Conversion rate
- Number of orders generated
- Average order value
- Viewer engagement
- Comments and interactions
- Viewer retention
- New followers generated
- Product click-through rates
- Ability to successfully recommend and upsell products
- Overall quality and professionalism of LIVE sessions
We want our presenters to understand what is performing well and develop their skills over time.
You will receive support and feedback to help you improve your presenting style, sales techniques and overall performance.
Working Hours
This is an on-site position based in Nottingham.
The role is for approximately 30 hours per week across 4 days.
Shifts will generally be 8 hours, including a 30-minute unpaid break.
TikTok LIVE performs strongly outside traditional office hours, so applicants must be flexible with their availability.
You will therefore be required to work a mixture of:
- Daytime shifts
- Evening shifts
- Weekend shifts
Exact schedules will be organised according to the business's TikTok LIVE timetable and campaign requirements.
Applicants should only apply if they are comfortable with a flexible shift pattern that includes evenings and weekends.
Pay & Bonuses
The salary for this role is:
£15–£18 per hour depending on experience
In addition to your basic hourly rate, there will be opportunities to earn performance-based bonuses.
Bonuses may be linked to individual and/or team performance, including sales and other agreed TikTok LIVE targets.
We want high-performing presenters to be recognised and rewarded for the results they generate.
Training & Development
Full product and role-specific training will be provided.
You will receive support in areas including:
- Understanding our fragrance collection
- Fragrance notes and terminology
- Matching fragrances to customer preferences
- TikTok Shop functionality
- LIVE presenting techniques
- Audience engagement
- Customer objection handling
- Sales techniques
- Upselling and cross-selling
- Understanding promotions and offers
- Improving conversion
- Building confidence on camera
- Reviewing and improving LIVE performance
We are looking for someone who wants to continuously improve rather than simply turn up and present.
As the brand and TikTok department grow, there may also be opportunities to take on additional responsibility.
Progression Opportunities
This is an opportunity to join a growing business at an exciting stage of its social commerce development.
For the right person, there may be opportunities to progress into areas such as:
- Senior TikTok LIVE Host
- Lead Presenter
- TikTok LIVE Team Leader
- TikTok Shop Management
- Social Media
- Content Creation
- Influencer and Creator Management
- Training new LIVE presenters
- Campaign and promotional presenting
We want to develop presenters who become genuine representatives of the brand and grow alongside the business.
What We Offer
In return, you will receive:
- £15–£18 per hour depending on experience
- Performance-based bonus opportunities
- Approximately 30 hours per week
- A consistent 4-day working pattern
- Full product training
- TikTok LIVE and sales training
- Opportunities to develop your presenting skills
- Opportunities to develop your sales skills
- Experience within the growing TikTok Shop and social commerce industry
- Opportunities for progression as the department grows
- A supportive and ambitious team environment
- The opportunity to become a recognisable face of a growing fragrance brand
- Recognition and rewards for strong performance
Who Would Suit This Role?
This position could be perfect for someone who is already confident online, but it could equally suit someone from a retail, sales, beauty, hospitality or customer-facing background who has the personality to become a strong presenter.
You might already create TikTok content, enjoy being on social media or simply be the type of person who can confidently speak to anyone.
What matters most is that you are:
Confident. Personable. Energetic. Reliable. Ambitious. Sales-driven. Coachable.
You should genuinely enjoy speaking to people and be excited by the opportunity to represent a brand in front of potentially thousands of viewers.
Start Date
Start Date: TBC
We are looking to appoint the right presenters as soon as the final recruitment and training schedule has been confirmed.
Applicants should include their current availability and their earliest possible start date when applying.
How to Apply
Please apply with your CV along with a short introduction explaining why you believe you would be a good fit for the role.
As this is an on-camera presenting position, shortlisted applicants may also be asked to complete a short informal screen test or mock TikTok LIVE presentation as part of the interview process.
We're looking for people with personality, confidence and ambition who want to grow with the brand.
If you want to develop your confidence, improve your presenting and sales skills, earn performance-based bonuses and become a key part of a growing fragrance business, we'd love to hear from you.
Pay: £15.00-£18.00 per hour
Work Location: In person
