Alfa Romeo Concierge & Brand Ambassador
Budgen Motors Shrewsbury
£50,000 OTE | Performance & Quality-Driven Bonus | Company Car | Alfa Romeo Manufacturer Training | Basic Salary DOE
More Than a Sales Executive. Become the Face of Alfa Romeo.
Alfa Romeo isn't simply another automotive brand.
It is a brand built around Italian design, performance, heritage and emotion – and we are looking for an exceptional individual who can bring that experience to life for our customers and our local market.
Following significant investment in our brand-new Stellantis Brand Centre, Budgen Motors is entering an exciting period of growth in Shrewsbury.
Our new facility brings together Citroën, Peugeot, Vauxhall, Jeep, Alfa Romeo, Fiat and Abarth under one roof, and we are looking for an Alfa Romeo Concierge & Brand Ambassador to take genuine ownership of the Alfa Romeo brand and customer experience within our business.
This is not a traditional Car Sales Executive position.
You will become the face, voice and consistent point of contact for all things Alfa Romeo at Budgen Motors Shrewsbury.
From raising awareness of the brand and creating local marketing activity, through to welcoming a customer's first enquiry, arranging their test drive, delivering their new Alfa Romeo and maintaining the relationship throughout ownership, including Aftersales – you will own the experience.
The Opportunity – Make Alfa Romeo Your Brand
We want someone who takes personal accountability for the success and visibility of Alfa Romeo within our market.
Someone who asks:
How do we get more people talking about Alfa Romeo?
How do we generate more enquiries?
How do we create an exceptional experience that customers remember?
What can we do differently to get Alfa Romeo in front of more people?
You will have the autonomy and support to drive the brand forward locally, developing marketing ideas, creating content, building relationships and generating opportunities rather than simply waiting for customers to come through the door.
You'll become the person customers recognise, trust and return to whenever they think about Alfa Romeo.
Be the Consistent Point of Contact for All Things Alfa Romeo
Consistency and relationship-building will be fundamental to this role.
Whether someone is considering their first Alfa Romeo, already owns one, wants to understand a new model or simply has a passion for the brand, we want them to know exactly who to contact.
You.
You will build and maintain relationships throughout the entire customer lifecycle, becoming a trusted and knowledgeable point of contact before, during and after purchase.
That means taking ownership rather than passing responsibility elsewhere.
Wherever possible, you will help coordinate the customer's experience across the dealership and ensure they receive the level of communication and attention expected from a premium automotive brand.
Our ambition is simple:
When someone in our area thinks Alfa Romeo, we want them to think Budgen Motors – and we want them to think of you.
Deliver an Exceptional Customer Experience
The Alfa Romeo experience should feel different.
You'll take time to understand the individual behind the enquiry – their lifestyle, what they enjoy about driving, what they expect from their next vehicle and what attracted them to Alfa Romeo.
You will:
- Personally welcome and engage Alfa Romeo customers
- Deliver a warm, confident and premium customer experience
- Build genuine long-term relationships rather than transactional interactions
- Maintain exceptional communication throughout the customer journey
- Take personal ownership of customer enquiries and requests
- Deliver engaging and memorable vehicle demonstrations
- Create tailored test-drive experiences
- Ensure vehicle handovers feel like a genuine occasion
- Maintain contact after delivery and throughout ownership
- Develop repeat business, recommendations and brand advocates
- Proactively seek customer feedback and continually look for opportunities to improve the experience
Exceptional customer experience isn't an additional KPI within this role – it is fundamental to it.
Raise the Profile of Alfa Romeo
A major part of your role will be to increase awareness, consideration and engagement with Alfa Romeo across Shrewsbury, Shropshire and the surrounding area.
We don't want marketing to be something that simply happens around you.
We want you driving it forward.
Working alongside our management and marketing teams, you will:
- Develop ideas to increase local awareness of Alfa Romeo
- Take ownership of local Alfa Romeo marketing activity
- Create regular, engaging social media and video content
- Become a recognisable personality associated with the brand
- Proactively showcase new models, technology and product launches
- Support and develop Alfa Romeo customer events
- Create opportunities to display vehicles outside the traditional showroom environment
- Build relationships with relevant local businesses, organisations and communities
- Identify partnership and sponsorship opportunities
- Engage existing Alfa Romeo owners and enthusiasts
- Develop prospecting campaigns using our existing customer database
- Generate your own leads and sales opportunities
- Work with our marketing partners to develop campaigns and content
- Review the effectiveness of activity and continually develop new ideas
You won't need to be a professional marketer.
You will need to be creative, proactive, comfortable in front of a camera and willing to put yourself and the brand out there.
Passion for Automotive
Alfa Romeo is an enthusiast's brand, and we want someone who can communicate that passion authentically.
You don't need to arrive knowing every technical detail – manufacturer training will give you the product knowledge you need.
But you should have a genuine passion for automotive.
You'll be expected to immerse yourself in Alfa Romeo – its history, motorsport heritage, design philosophy, technology, performance and future product.
We want someone who enjoys talking about cars and can translate technical information into something engaging and relevant to the customer.
Your enthusiasm should be infectious.
Become the Alfa Romeo Expert
Through comprehensive manufacturer training and your own development, you will become our dealership's Alfa Romeo specialist.
You will:
- Develop exceptional knowledge of the complete Alfa Romeo range
- Understand Alfa Romeo's heritage, design and performance credentials
- Keep up-to-date with future products and developments
- Confidently explain vehicle technology and specifications
- Understand competitor products and Alfa Romeo's position within the market
- Conduct engaging vehicle demonstrations
- Arrange and accompany customers on tailored test drives
- Use digital configurators to help customers create their ideal Alfa Romeo
- Present appropriate finance and ownership solutions
- Maintain detailed knowledge of manufacturer campaigns and programmes
Drive Commercial Performance
This is a premium customer experience role, but it is also a commercially accountable position.
We want someone who takes ownership of their numbers.
You will be accountable for:
- Alfa Romeo sales performance
- Enquiry volumes and conversion
- Appointments and test drives
- Customer follow-up
- Finance and appropriate additional product penetration
- Prospecting activity
- CRM management
- Customer satisfaction
- Marketing activity
- Lead generation
- Local brand awareness and engagement
You'll regularly review performance and ask yourself what action you need to take to improve it.
If enquiries aren't where they need to be, what activity can you create?
If conversion isn't strong enough, what needs to change?
If local awareness isn't growing, what are you going to do differently?
We want someone who is accountable, proactive and solutions-focused – someone who sees themselves as personally responsible for helping Alfa Romeo succeed within our market.
Who Are We Looking For?
Automotive sales experience would be advantageous, but personality, attitude and potential are equally important.
You may currently work in automotive, premium retail, luxury hospitality, marketing, business development or another customer-focused sales environment.
We're looking for someone who:
- Has a genuine passion for cars and the automotive industry
- Has exceptional communication and interpersonal skills
- Naturally builds strong and lasting relationships
- Is confident, engaging and personable
- Takes ownership and personal accountability for results
- Is proactive rather than waiting to be given direction
- Is commercially minded and motivated by achieving targets
- Has the creativity and energy to generate their own opportunities
- Is passionate about delivering exceptional customer experiences
- Is comfortable creating video and social media content
- Has ideas and isn't afraid to put them forward
- Has excellent attention to detail
- Is disciplined with CRM management and customer follow-up
- Wants to become a genuine expert and ambassador for Alfa Romeo
- Takes enormous pride in the brand they represent
- Holds a full UK driving licence
Above everything else, we're looking for someone with personality, passion, presence and accountability.
Someone customers remember.
What We Offer
- £50,000 OTE
- Performance-driven bonus structure
- Company car
- The opportunity to represent one of the world's most distinctive automotive brands
- Comprehensive Alfa Romeo manufacturer training and accreditation
- Brand-new Stellantis Brand Centre
- Genuine autonomy to develop Alfa Romeo locally
- The opportunity to influence and drive local marketing activity
- Ongoing coaching and professional development
- 22 days' annual leave plus bank holidays
- Career progression opportunities within Budgen Motors
- The opportunity to build your own profile as our Alfa Romeo specialist
This Is Your Brand
We aren't looking for someone to sit behind a desk waiting for the next customer.
We're looking for someone who will wake up thinking about how they can drive Alfa Romeo forward.
Someone who takes pride when they see another Alfa Romeo on the road because they helped put it there.
Someone who builds relationships with owners, creates content, attends events, generates opportunities, follows up relentlessly and makes sure every Alfa Romeo customer receives an experience worthy of the brand.
We'll provide the facilities, product, training, marketing support and opportunity.
We need you to provide the energy, personality, creativity and accountability to make something happen with it.
If you're passionate about automotive, obsessed with delivering exceptional customer experiences and excited by the opportunity to become the face of Alfa Romeo in Shrewsbury and Shropshire, we'd love to hear from you.
Apply today and make Alfa Romeo your brand at Budgen Motors Shrewsbury.
Job Types: Permanent, Full-time
Pay: Up to £50,000.00 per year
Benefits:
- Company car
- Company pension
- Employee discount
- On-site parking
- Private medical insurance
Work Location: In person
