Overview
We are seeking a dynamic and innovative Content Strategist to lead the development and execution of compelling content that elevates brand presence across multiple channels. This role is perfect for a creative thinker who thrives on crafting engaging narratives, optimizing digital content, and driving strategic marketing initiatives. As a key player in our marketing team, you will harness your expertise in content management, SEO, and multimedia tools to deliver impactful messages that resonate with diverse audiences and support business growth.
Duties
- Develop comprehensive content strategies aligned with brand goals, target audiences, and market trends to maximize engagement and conversion.
- Manage and oversee the creation, editing, and publication of digital content across websites, social media platforms, email campaigns, and other marketing channels.
- Utilize SEO best practices to enhance content visibility, increase organic traffic, and improve search engine rankings.
- Coordinate with graphic designers and video editors to produce high-quality visual content using Adobe Creative Suite tools such as Photoshop and video editing software.
- Maintain content management systems like WordPress and other platforms to ensure accurate, timely updates and consistent branding.
- Analyze website traffic and social media metrics using Google Analytics to refine content strategies and measure campaign effectiveness.
- Collaborate with cross-functional teams including marketing, design, and sales to ensure cohesive messaging and brand consistency across all touchpoints.
Qualifications
- Proven experience in content strategy, content creation, or digital marketing roles with a strong portfolio demonstrating successful campaigns.
- Proficiency in SEO techniques, social media marketing, and social media management tools.
- Skilled in content management systems such as WordPress or similar platforms; familiarity with HTML and CSS is a plus.
- Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite applications.
- Excellent copywriting skills with an ability to craft clear, engaging messages tailored for diverse audiences.
- Knowledge of Google Analytics for tracking performance metrics; experience with email marketing platforms is advantageous.
- Ability to produce multimedia content including photography, video editing, and basic graphic design for various digital channels.
- Familiarity with B2B (business-to-business) marketing strategies to target professional audiences effectively.
Join us as a Content Strategist to shape compelling narratives that connect brands with their audiences! Bring your creativity, technical expertise, and strategic mindset to drive innovative campaigns that make an impact across digital landscapes!
Pay: £35,000.00 per year
Benefits:
- Bereavement leave
- Casual dress
- Company pension
- Free parking
- On-site parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Cardiff CF24 1TP
