Paid Media Specialist (Freelance)
Freelance/contract position
2-3 days per week (may vary depending on activity)
Competitive rate
Location: Scotland, Remote working. Ability to travel within Scotland when required.
About The Paint Shed
We are proud of our heritage. A family-run business for over 60 years, The Paint Shed has grown to become one of the UK’s fastest-growing trade paint retailers since opening our first store in Edinburgh. Today, we’re part of the Brewers Group, the UK’s largest independent paint merchant. Trade professionals and DIY enthusiasts trust us to deliver quality products and tools quickly and affordably. We’re committed to providing excellent service and a top range of products both in-store and online.
Job Description
Due to Maternity leave, we’re looking for a freelance Paid Media Specialist to support our Ecommerce team across PPC and Paid Social.
This is a hands-on role which combines paid media strategy with day-to-day campaign management and optimisation. You’ll be responsible for managing our Paid Social activity in-house while acting as the main point of contact for our external PPC agency, ensuring both channels are aligned with business objectives and delivering strong, measurable results.
Working closely with the Ecommerce team and external partners, you’ll monitor performance, identify opportunities for improvement, and provide clear reporting and insight. The role is well suited to someone who is commercially minded, data-driven, and comfortable managing activity and budgets across multiple channels.
Key Responsibilities
- Plan, build and manage Paid Social campaigns across Meta
- Ensure campaigns are effectively optimised and budgets are being spent efficiently
- Act as the primary point of contact for our external PPC agency
- Plan and brief campaigns, promotional/seasonal activity and budgets
- Hold regular performance review meetings with the external PPC agency
- Work with internal stakeholders to align paid media activity with marketing and commercial priorities
- Produce regular performance reports and actionable insights
- Monitor industry trends and identify opportunities to improve performance and drive growth
What we’re looking for in a Paid Media Specialist
- 5+ years hands-on Paid Media experience
- Strong understanding of both PPC and Paid Social, with experience in Google, Microsoft and Meta ads and Google Analytics
- Experience managing external agencies
- Excellent analytical and reporting skills
- Strong stakeholder management and communication skills
Benefits:
- Bereavement leave
- Casual dress
- Company pension
- Employee discount
- Enhanced paternity leave
- Life insurance
- On-site parking
- Work from home
Work Location: Remote
