PART TIME SEO AND AI SEARCH SPECIALIST
20 hours per week
Permanent position
Hybrid working
Competitive salary based on experience
About Lifestyle & Mobility
Lifestyle & Mobility is one of the UK’s fastest growing mobility retailers. We help people maintain their independence through quality mobility products, specialist assessments and genuinely personal service.
We have ambitious plans for continued growth and are looking for an experienced SEO and AI Search Specialist who can help more customers find us, whether they are searching through Google, AI powered search platforms or local results.
The opportunity
This is a senior, hands-on role for someone who knows how to make SEO work in the real world.
You will take ownership of our organic search performance across ecommerce, retail stores, specialist mobility products and assessment services.
We are not looking for someone who only produces reports or celebrates traffic that never turns into business. We need someone who can identify opportunities, implement improvements and demonstrate how their work generates enquiries, store visits, assessments and sales.
What you will be responsible for
- Developing and delivering a clear SEO strategy aligned with our commercial priorities
- Creating and maintaining a practical SEO roadmap with clear actions, deadlines and expected outcomes
- Carrying out technical SEO audits and resolving issues involving crawlability, indexation, website architecture, structured data and redirects
- Improving Core Web Vitals, page speed, mobile performance and overall user experience
- Optimising product, category, service, advice and location pages
- Strengthening our local SEO performance across multiple retail locations
- Managing and improving Google Business Profiles and local landing pages
- Conducting keyword research, competitor analysis and content gap analysis
- Producing detailed content briefs based on customer needs and commercial search intent
- Improving internal linking, metadata, headings, page structure and schema
- Developing our visibility across AI search, Google AI Overviews and answer platforms such as ChatGPT and Perplexity
- Helping ensure our content demonstrates experience, expertise, authority and trust
- Identifying credible link building, partnership and digital PR opportunities
- Supporting website changes, developments, migrations and new product launches
- Working directly within the website and CMS wherever appropriate
- Using GA4, Google Search Console and specialist SEO tools to measure performance
- Producing clear commercial reports with actions, not pages of unexplained data
- Keeping up with algorithm changes, new search behaviour and developments in AI powered discovery
What we need from you
- At least five years of substantial hands-on SEO experience, or equivalent demonstrable expertise
- A proven record of improving organic visibility, qualified traffic, enquiries and revenue
- Strong technical SEO knowledge and the confidence to identify and resolve problems
- Experience working with ecommerce, retail, local SEO or multi-location businesses
- A sound understanding of AI search, GEO, answer engines and the changing search landscape
- Advanced knowledge of GA4 and Google Search Console
- Experience using platforms such as Screaming Frog, SEMrush, Ahrefs, Sitebulb or equivalent tools
- The ability to work with website developers, content creators and commercial teams
- Strong analytical, communication and project management skills
- Excellent written English and close attention to detail
- A commercial mindset focused on customers, conversions and revenue
- The confidence to challenge existing activity and explain what needs to change
Experience within healthcare, mobility, retail or another regulated or customer-sensitive industry would be advantageous.
How we will measure success
Your performance will be measured through genuine business outcomes, including:
- Growth in qualified organic traffic
- Improved visibility for priority products, services and locations
- Growth in telephone and website enquiries
- Increased assessment bookings and store visits
- Increased ecommerce sales and revenue
- Improved conversion rates
- Stronger technical website health
- Improved visibility through traditional and AI powered search
Why join us?
You will be joining an ambitious and growing business where good ideas can be put into action quickly.
You will have genuine ownership of the SEO strategy, access to decision makers and the opportunity to see the direct commercial impact of your work.
The role offers 20 hours per week with an agreed balance between office and home working. We are open to discussing how the hours are arranged for the right person.
How to apply
Please send us your CV together with two examples or case studies demonstrating SEO results you personally delivered.
Tell us:
- What the original challenge was
- What you personally did
- Which tools and techniques you used
- What measurable commercial results were achieved
Client or employer names may be removed if the information is confidential.
Shortlisted candidates will complete a brief, relevant practical exercise using anonymised website data. This is a genuine specialist position, so applicants must be comfortable demonstrating their knowledge and experience.
Lifestyle & Mobility is an equal opportunities employer. We welcome applications from people of all backgrounds and will make reasonable adjustments throughout the recruitment process where required.
Pay: £24,000.00-£29,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Sabbatical
- Store discount
Work Location: In person
