Overview
Are you passionate about creating engaging content and understanding how marketing turns attention into customers? As a Marketing & Content Executive, you will play an important role in shaping the digital presence and continued growth of The Gym Joint and The Studio. This dynamic role combines hands-on content creation and social media management with wider digital marketing, including email campaigns, lead generation and customer journeys. Join us to strengthen our brands, grow our communities and help turn great marketing into measurable business results.
Duties
- Develop and execute creative content and marketing strategies across multiple digital channels to increase engagement, brand visibility and lead generation
- Manage daily social media activities, including creating and scheduling posts, monitoring interactions and responding to comments in a timely manner
- Plan, film and edit high-quality photo and video content that authentically represents The Gym Joint, The Studio, our members and our community
- Develop and manage email marketing campaigns, newsletters and lead-nurture communications to engage prospective and existing members
- Help develop and improve marketing funnels, from initial awareness and enquiry through to trials, follow-up and membership conversion
- Plan and execute marketing campaigns for memberships, The Studio, events, promotions and new services
- Identify opportunities to improve lead capture, follow-up processes and customer journeys across our digital platforms
- Monitor social media, email and wider marketing performance, analysing key metrics to understand what is driving engagement, enquiries and conversions
- Ensure all content and communications align with each brand’s guidelines and maintain a consistent tone of voice that resonates with its target audience
- Cultivate positive relationships with members, local businesses, influencers and community partners through collaborations and marketing initiatives
- Contribute to website content, landing pages and other digital marketing activities where required
- Stay informed about social media trends, platform updates and emerging marketing tools, bringing new ideas and opportunities to the business proactively
Experience
- Proven experience in content creation, social media management or digital marketing, preferably within a fast-paced or customer-focused environment
- Strong understanding of social media platforms and how content can be used as part of a wider marketing and customer acquisition strategy
- Experience or a good working knowledge of email marketing, lead generation, customer journeys and marketing funnels
- Strong short-form video creation and editing skills, with the confidence to film content within a busy gym environment
- Excellent written and verbal communication skills with an eye for detail, storytelling and brand tone of voice
- Ability to analyse marketing and social media data and use performance insights to inform future strategy
- Creative and commercially minded, with the ability to generate fresh ideas while understanding the business objective behind each campaign
- Familiarity with email marketing platforms, content management systems (CMS), graphic design software and marketing tools is desirable
- Experience within the fitness, wellness or membership-based sector would be advantageous but is not essentialPrior experience working with influencer collaborations, local partnerships or community marketing is desirable
This is a Hybrid role where some parts of the hours will involve being on our ShakeBar. Interacting, serving, signing up customers.
Join us as a Marketing & Content Executive to help shape the next stage of our marketing. This is an opportunity to combine creativity with commercial thinking, take increasing ownership of our marketing activity and grow alongside an ambitious independent fitness business.
Pay: £16.00-£18.00 per hour
Benefits:
- Casual dress
- Free fitness classes
- Gym membership
- On-site gym
- On-site parking
- Store discount
Work Location: In person
