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Paid Manager - TikTok

Job details

What You Will Do

Campaign Management & Execution

Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
Work across the full suite of TikTok ad formats

Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
Launch campaigns accurately and on time, aligned to trading calendars and client priorities
Monitor spend and performance daily - catching issues early and acting quickly

Performance Optimisation

Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
Identify what is working and scale it; identify what is not and fix it or cut it
Run structured A/B tests across creative, audiences and campaign structures
Continuously improve ROAS, CPA and GMV contribution across accounts
Use TikTok's native analytics alongside third-party attribution tools to make informed decisions

Creative Performance & Briefing

Develop a sharp eye for what creative performs on TikTok - hooks, formats, pacing, messaging
Translate performance data into clear, actionable briefs for the content team
Work closely with creative to ensure paid assets are built for conversion, not just awareness
Stay on top of what is trending on TikTok and factor it into creative direction

Reporting & Client Communication

Prepare clear, accurate performance reports for your accounts - weekly and monthly
Present paid performance in client calls with confidence, translating data into plain commercial language
Flag issues or opportunities proactively - don't wait to be asked
Contribute to QBRs and strategy sessions with data-backed insight

Collaboration & Growth

Work closely with account managers to align paid activity with broader client strategy and trading calendars
Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
Stay current with TikTok platform updates, new ad products and best practices - and bring that knowledge into the team
Support the Account Directors on agency-level initiatives and process improvements

How You'll Work

Hands-on, detail-oriented and commercially focused - you are in the platform, not above it
Fast-paced environment where things move quickly and you are expected to keep up
You own your accounts - you are not waiting to be told what to do
This is a great role for someone who wants to become a genuine TikTok paid specialist and build their career in social commerce

Requirements

Essential

Hands-on experience managing paid social campaigns, with direct experience in TikTok Ads Manager
Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
Comfortable managing multiple client accounts simultaneously without dropping the ball
Strong analytical instinct - you look at data and know what it is telling you
Good communicator who can explain performance clearly in writing and in conversation
Organised, proactive and comfortable working at pace

Desirable

Experience with TikTok Shop-specific ad formats - GMV Max, VSA, Spark Ads
Background in beauty, fashion, lifestyle or FMCG paid media
Experience at a performance or social commerce agency
Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity

Benefits

Core Benefits

Growth & Career Development

Financial & Lifestyle Perks

Work Environment

Fast-paced, high-ownership culture
Minimal bureaucracy and maximum accountability
Surrounded by people who care about performance, creativity and doing things properly
A business that wins with its clients - shared success matters

The Somerce Difference