Ecommerce, Growth & Retention Manager
STORIES Parfums®
Newtownards, Northern Ireland
Full-time | Permanent | On-site
Reporting to the Founder & CEO
About STORIES Parfums®
STORIES Parfums® is an independent luxury niche fragrance house based in Northern Ireland, creating fine fragrance Eau de Parfum, botanical bodycare and home fragrance that connect people to memory, emotion and personal story.
As we enter our next stage of growth, we are looking for an experienced and commercially minded Ecommerce, Growth & Retention Manager to take ownership of our direct-to-consumer ecommerce performance.
The Role
This is a hands-on commercial role with responsibility for growing online revenue across acquisition, conversion and retention.
You will own the ecommerce growth plan, manage performance against target and use customer behaviour, ecommerce data and testing to identify and deliver growth opportunities.
Working directly with the Founder & CEO, internal team and specialist agency partners, you will be responsible for both strategy and execution.
Key ResponsibilitiesEcommerce Growth & Conversion
- Own ecommerce performance against agreed revenue targets
- Monitor and improve conversion rate and average order value
- Review the online customer journey and identify opportunities to improve performance
- Run structured testing across offers, journeys and trading activity
- Own the ecommerce trading and promotional calendar
- Forecast weekly and monthly performance and recommend action where results differ from plan
Growth & Customer Acquisition
- Set paid media strategy, budgets and performance expectations across Meta, Google and other relevant channels
- Manage our paid media agency and hold it accountable for commercial performance
- Own customer acquisition cost and assess performance against lifetime value and contribution margin
- Own organic search growth and SEO performance
- Develop Pinterest as a commercial discovery and acquisition channel
- Identify opportunities across partnerships, co-marketing and other relevant acquisition channels
CRM, Email & Retention
- Own Klaviyo across lifecycle strategy, campaigns, flows and segmentation
- Grow repeat purchase, purchase frequency, retention revenue and customer lifetime value
- Develop subscription, loyalty and refill as commercial retention channels
- Build reactivation, cross-sell and replenishment opportunities
- Use customer behaviour and purchase data to improve retention performance
Ecommerce UX & Agency Management
- Use ecommerce UX and customer behaviour data to identify friction in the customer journey
- Prioritise improvements that support conversion and revenue growth
- Brief external UX or development support where required
- Set clear briefs, priorities and performance expectations for external partners
Reporting & Commercial Performance
Track and report on the key metrics driving ecommerce growth, including:
- Online revenue
- Conversion rate
- Average order value
- Customer acquisition cost
- Customer lifetime value
- Repeat purchase rate
- Retention and Klaviyo revenue
- Contribution margin
- Paid and organic acquisition performance
- New versus returning customer performance
- Performance against forecast
About You
You may currently be an Ecommerce Manager, Growth Manager, Ecommerce & Digital Manager, CRM & Retention Manager or working in a similar commercially focused digital role.
You should have:
- Proven ecommerce or DTC experience with responsibility for revenue, growth or retention
- Hands-on Klaviyo experience across campaigns, flows and segmentation
- Strong Shopify capability
- Strong understanding of ecommerce conversion and UX
- Working knowledge of paid acquisition across Meta and Google
- Experience managing external agencies against commercial objectives
- Good knowledge of SEO and organic search
- Confidence working with CAC, LTV, conversion, contribution margin and ecommerce performance data
- Strong analytical and forecasting capability
- A hands-on approach and willingness to take ownership
Experience growing subscription and loyalty programmes is desirable, as is experience within beauty, fragrance, luxury or premium consumer goods.
Who This Role Will Suit
STORIES is an independent, founder-led and growing business.
This role will suit someone who wants genuine ownership and enjoys combining commercial analysis with hands-on delivery.
You should naturally ask:
What is working? What is not? Why? What should we change next? Where is the next growth opportunity?
This is not a role focused on maintaining an ecommerce website. It is a commercial role responsible for growing an important revenue channel within the business.
Why Join STORIES?
You will join STORIES at an important stage of growth, with direct access to the Founder & CEO and meaningful ownership of ecommerce, customer acquisition and retention.
Benefits
- 30 days annual leave, inclusive of statutory holidays
- An additional day off for your birthday
- Your Collection: £500 of STORIES Parfums product each year, at retail value
- Family & Friends Discounts
- Workplace pension
- 35-hour working week
- Standard hours of 9:00am to 5:00pm, with flexibility around start and finish times where operationally practical
- Salary competitive and dependent on experience
How to Apply
Please apply through Indeed with your CV and a short covering note outlining your relevant ecommerce, growth and retention experience.
Please include one example of a commercial metric you have materially improved, what you changed and the result achieved.
Work Location: In person
Ability to commute/relocate:
- Newtownards BT23 4BX: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Please give one example of an ecommerce, growth or retention metric you have personally improved. What was the metric, what did you change, and what was the result?
Education:
- A-Level or equivalent (preferred)
Experience:
- Ecommerce: 3 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
