Job title
Content Marketing Executive – SEO & Social
Department
Marketing
Reporting to
Digital Marketing Manager
Location
Erith, Kent
The Content Marketing Executive – SEO & Social is responsible for creating engaging social media content and producing search-optimised website copy that increases reach, engagement and organic visibility. The role combines hands-on content production with on-page SEO, including filming at trade shows and other locations, editing photos and videos, writing social copy and optimising landing-page content.
- Plan and create platform-appropriate content for Würth UK's social media channels in line with the marketing calendar.
- Write engaging captions, hooks, calls to action and supporting copy while maintaining the Würth UK tone of voice.
- Develop ideas for short-form video, product demonstrations, event coverage, employee content and campaign storytelling.
- Film and photograph content in the office, stores, at customer or partner locations and at trade shows and events.
- Present on camera or confidently direct colleagues and contributors when required.
- Edit video and photography into polished, correctly sized assets for each social platform.
- Support timely event-day and reactive content, including selecting, editing and publishing material where appropriate.
- Maintain a social content calendar and organise raw footage, photography and finished assets for future use.
- Monitor reach, engagement, video performance, traffic and conversions, using insight to improve future content.
- Research and write search-optimised content for landing pages, industry pages, category pages and campaign pages.
- Use keyword research, search intent and customer needs to shape clear, useful and commercially relevant copy.
- Optimise headings, body copy, page titles, meta descriptions, image alt text and internal links.
- Review existing landing pages and recommend content updates that improve relevance, usability and organic visibility.
- Work with eBusiness and relevant specialists to ensure SEO content is accurate, technically sound and aligned with commercial priorities.
- Track content performance and use available search and analytics data to identify opportunities and measure improvement.
- Create social and SEO content to support product launches, promotions, events and customer engagement campaigns.
- Work closely with Category, Sales, eBusiness, Product, Design and other Marketing colleagues.
- Build sufficient product and industry knowledge to turn technical subjects into accessible, credible content.
- Manage multiple briefs, production schedules and deadlines while maintaining brand and quality standards.
- Ensure content permissions, usage rights and approvals are obtained where required.
- Travel to UK trade shows, events and other locations as required; occasional early starts or out-of-hours work may be needed for event coverage.
This role works collaboratively across Marketing, eBusiness, Category, Product and Sales. The postholder will be expected to manage deadlines, maintain high standards of accuracy and use performance insight to continually improve content.
- £26,000 basic, with £5,000 bonus structure
- 23 days holiday (raising up to 28 with Length of Service)
- Pension in line with auto-enrolment
- Health Care plan – money towards your dental, optical and treatment therapies
- Employee Assistance Programme
- Staff discount on all Wurth products
- Career progression
- Hybrid working (after completing probation)
Apply now and power the growth of our network!
We are committed to fostering inclusion and diversity to support the future success of the Würth Group.
Please note: Interviews may take place while the role is advertised. We reserve the right to close the role early if sufficient applications are received.
Please visit https://wurth.co.uk for more information
