We are looking for a new Link-Building Outreach Specialist to join our award-winning team.
Why Receptional — and Why This Role
We're the team iGaming operators turn to when growth matters most — and we're growing fast ourselves. At Receptional, you'll find colleagues who are bright, ambitious, and genuinely supportive. Specialists who do their best work together, sharing ideas, moving fast, and holding themselves to a high bar.
Whether you're starting out or stepping up, you'll get genuine investment in your development through our internal academy, real variety in your work, and a direct impact on some of the biggest names in the industry. Competitive benefits, flexible working, and a team that has your back.
We were named Marketing Services Supplier of the Year at the EGR B2B Awards 2026, and Best Medium Agency to Work For at the Company Culture Awards 2025 — recognition for the work we do and the place we've built to do it.
Link-building in iGaming is one of the most scrutinised outreach environments in digital marketing. Publishers are selective, compliance requirements are strict, and the placements that genuinely move SEO performance take experience and persistence to secure. As an Outreach Specialist at Receptional you'll be owning strategic link-building campaigns for iGaming clients end to end — researching targets, executing outreach, negotiating placements, and applying your iGaming compliance knowledge independently across everything you do. You'll also be providing peer support and guidance to Outreach Executives on the team. It's a role with real ownership, genuine variety, and a clear path upward for the right person.
What You'll Be Doing
This is a hands-on outreach role where you'll own your campaigns from end to end. You'll be developing and executing strategic link-building activity for iGaming clients — working independently, applying your compliance knowledge without prompting, and contributing to the wider team's development at the same time. The pace is fast, the clients are commercially demanding, and you'll be expected to bring strategic thinking and iGaming market awareness to everything you do.
In practice, that looks like:
- Conducting in-depth research to develop and deliver strategic link-building plans that maximise ROI for iGaming clients
- Sourcing and qualifying relevant publications and websites aligned with client needs across the iGaming sector
- Crafting compelling outreach communications and negotiating placements within agreed budget parameters
- Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
- Applying your knowledge of iGaming advertising regulations independently — responsible gambling requirements, age restrictions, and geo-targeting rules — across all outreach and content activity
- Continuously monitoring and analysing campaign performance — optimising what isn't working, doubling down on what is
- Owning assigned client accounts end-to-end: delivery, reporting, strategy sessions, and KAM planning
- Providing peer support and guidance to Outreach Executives, helping them build confidence and progress against their goals
- Using AI tools independently for content production, outreach templates, and prospect research — and sharing learnings with the team
- Contributing to agency marketing and growth team activities each month
What We're Looking For
You'll need to be a strong practitioner who can operate independently — someone who applies their compliance knowledge without being prompted, spots issues before they become problems, and brings genuine strategic thinking to their accounts. iGaming link-building demands persistence, precision, and the ability to build and maintain publisher relationships over time. You'll also be providing guidance to junior team members, so clear communication and a collaborative approach matter as much as your technical expertise.
Essential:
- At least 1 year's experience in off-page SEO and link-building, ideally agency-side
- Working knowledge of iGaming advertising regulations and responsible gambling standards — applied independently, not just in theory
- A proven ability to craft compelling, persuasive outreach communication that gets results
- Proficient with outreach and SEO tools — BuzzStream, Ahrefs, or equivalent
- Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
- Comfortable presenting to clients and internal stakeholders
- Comfortable using AI tools independently for content production and outreach workflows
Desirable:
- Growing knowledge of the iGaming sector — operators, affiliates, and publisher landscape
- Experience in digital PR campaigns within iGaming
- Some knowledge of SEO or content optimisation
- Line management or mentoring experience
How you'll be measured
Monthly link diversity targets met, content quality and output against agreed timelines, outreach effectiveness — open rates and live link success rate, zero compliance issues on submitted placements and content, and deadline adherence across all client deliverables.
The Package
£27,000–£33,000 depending on experience.
- 25 days holiday rising to 30 with tenure, plus your birthday off
- Remote-first — we care about output, not where you sit
- Two weeks working abroad each year
- Flexible hours that fit around your life
- Company bonus paid twice a year
- Enhanced pension contributions as your career develops
- Long-Term Incentive Plan and generous referral bonuses
- Free annual health checks, flu jabs, and eye tests
- Mental health first aiders and confidential counselling
- Cycle-to-work scheme and five paid sick days on top of SSP
- Monthly MVP Award (£100), Values Champion recognition, and annual Player of the Season (up to £250)
- Defined career pathways, PDPs, and regular appraisals — you always know where you stand
- Training budgets, a Training Academy, and an AI-powered learning platform
- Quarterly off-sites, monthly socials, two paid volunteering days, and an annual charity partnership
Pay: £27,000.00-£33,000.00 per year
Benefits:
- Additional leave
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Free flu jabs
- Paid volunteer time
- Referral programme
- Sick pay
- Work from home
Work Location: Remote
