About Dews Coaches
Dews Coaches is a long-established family-run coach and bus operator with a strong reputation for reliability, customer service and professionalism.
The business operates a wide range of services including private hire, school transport, corporate travel, tours, day trips and local bus services. As the business continues to grow and evolve, we are looking to strengthen our commercial and customer-focused activity by introducing a dedicated Sales Representative.
This is a brand-new position designed to help drive sales growth, improve conversion of enquiries, strengthen customer relationships and support the ongoing development of the business.
Purpose of the Role
The purpose of this role is to proactively generate, pursue and convert sales opportunities, build long term customer relationships and drive revenue growth across the business.
This is not an administration role. We are looking for somebody who naturally takes ownership, enjoys building relationships, follows opportunities through properly and actively looks for ways to grow the business.
The successful candidate will play a key role in improving enquiry conversion, customer retention, repeat business and brand visibility, whilst also supporting the company’s social media and marketing presence in an authentic and commercially effective way.
The role will support the business in building stronger commercial relationships, developing new opportunities and ensuring Dews Coaches continues to grow proactively within an increasingly competitive market.
Key Responsibilities
Sales & Business Development
· Proactively follow up quotations, enquiries and sales opportunities.
· Build relationships with existing and potential customers
· Develop repeat business opportunities with schools, businesses, clubs, societies and private groups.
· Identify gaps in bookings and actively seek opportunities to increase revenue.
· Maintain regular contact with key customers and group organisers.
· Support the growth of tours, day trips and commercial hire activity.
· Work closely with management to identify new markets and growth opportunities.
· Help improve quote conversion rates and customer response times.
· Ensure all enquiries are progressed professionally and efficiently through to conclusion.
· Proactively identify and generate new sales leads and opportunities.
· Develop and maintain a healthy pipeline of prospective business opportunities.
· Convert enquiries into profitable bookings and maximise revenue opportunities.
· Take ownership of driving sales activity rather than relying solely on inbound enquiries.
Proactive Business Development & Growth
· Actively identify and pursue new business opportunities across private hire, schools, corporate travel, tours and group travel sectors.
· Build relationships with local businesses, schools, clubs, organisations and community groups to generate new opportunities.
· Represent the business professionally and confidently both internally and externally.
· Increase brand awareness and visibility within the local area and wider market.
· Attend networking opportunities, events or customer meetings where appropriate.
· Look ahead at future opportunities, seasonal trends and gaps in workload to support forward planning and revenue generation.
· Develop creative ideas to help grow the business and strengthen customer engagement.
· Support management in developing long-term commercial relationships and strategic opportunities.
· Help position Dews Coaches as the first-choice provider within the region through strong customer relationships and proactive engagement.
· Work closely with the wider team to identify opportunities for repeat business, upselling and customer retention.
· Take ownership of generating momentum around sales activity rather than waiting for opportunities to come into the business organically.
Customer Relationship Management
· Deliver a high level of customer service and communication.
· Build rapport with customers and provide a relationship-led approach to sales.
· Understand customer requirements and provide commercially appropriate solutions.
· Support customer retention and repeat bookings.
· Handle enquiries in a professional, proactive and personable manner.
· Develop trusted long-term relationships with customers and key contacts.
Commercial & Operational Support
· Work collaboratively with operations to ensure smooth delivery of services.
· Develop a good operational understanding of the business and industry.
· Maintain accurate records, follow-up activity and customer information.
· Support continuous improvement of sales processes and customer engagement.
· Contribute ideas to improve efficiency, growth and customer experience.
· Develop a practical understanding of operational planning to ensure commercially successful and deliverable bookings.
Pay: £33,000.00-£38,000.00 per year
Benefits:
- Flexitime
- Free or subsidised travel
- Free parking
Work Location: In person
