Job Title: Content and Social Media Manager
Location: Manchester, UK
Hours: Full time, office based, 37 hours per week
The Role
An exciting opportunity has arisen to join this Manchester-based D2C and wholesale business, to lead its content and social marketing proposition and take it to the next level of growth.
The role will have a broad remit across a small team, so an initial hands-on approach will be essential, with a view to add to/build the team as required. The main focus of the role will be on Content and Social, working closely with the senior Marketing team.
Key Responsibilities
- Content Strategy: Develop and execute a cohesive content strategy that aligns with brand values and business goals.
- Social Media Management: Work with the team to plan, create, and schedule engaging content for social media platforms, ensuring a consistent brand voice.
- Campaign Development: Lead social and content campaigns to promote products, drive traffic, and engage consumers.
- Content Creation: Produce high-quality content, including blog posts, newsletters, product descriptions, and social media posts, tailored to our audience.
- Analytics and Reporting: Monitor and report on content performance, using insights to optimise future strategies.
- Community Engagement: Build and nurture our online community by responding to comments, messages, and fostering meaningful connections.
- Collaboration: Work closely with the product, marketing, and sales teams to align content with brand initiatives and launches.
- Trend Monitoring: Stay up-to-date with social media trends, algorithm changes, and industry developments to inform content decisions.
About You
We are looking for a creative and results-driven Content and Social Media Manager to manage and execute our content strategies across all platforms.
Skills and Experience:
- Proven experience in a content or social media management role, preferably within the nursery or homeware sectors.
- Strong copywriting and storytelling skills.
- Excellent understanding of social media platforms and best practices.
- Experience with content planning tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Basic graphic design and video editing skills. Familiarity with design tools like Canva or Adobe Creative Suite.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- A keen eye for aesthetics and detail, ensuring content aligns with brand identity.
- Confidence in front of the camera.
- Understanding of how to create content for both organic and paid social channels
Desirable:
- Experience working with nursery or lifestyle brands.
- Familiarity with SEO principles and keyword research.
- Understanding of influencer marketing and partnerships.
- Understanding of paid social.
- Experience of social tip & tiktok shop.
What We Offer
- A creative and collaborative work environment.
- Opportunities for career growth and development.
- Competitive salary.
- The chance to work with fast growing brands.
- Dog-friendly office.
About CuddleCo
CuddleCo is a leading UK nursery brand, designing and supplying stylish, practical furniture and baby essentials that support modern family life. With over 17 years of experience, we create high-quality products that combine thoughtful design, safety and functionality, helping families from their baby's first days through to the toddler years and beyond.
Headquartered in Manchester, we operate a fast-growing direct-to-consumer e-commerce business alongside partnerships with many of the UK's leading retailers, including John Lewis, Next, Dunelm and Very. Our products are trusted by thousands of families and continue to grow in reach across the UK and international markets.
As part of our ambitious team, you'll join a business that values innovation, collaboration and continuous improvement. We're passionate about designing products that make everyday family life easier while delivering an exceptional experience for our customers and retail partners alike.
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- Employee mentoring programme
- Flexitime
- On-site parking
Work Location: In person
