Role Purpose: The Brand Manager owns the day-to-day performance, product management and delivery of an Exclusive Brand, ensuring it is easy to sell, operationally robust and commercially effective. The role combines product ownership, switching execution and sales enablement, supporting growth across Operating Companies.
- Makes the brand easy to understand and sell through clear ranges and specifications
- Provides practical tools and guidance for day-to-day sales activity
- Ensures consistent product quality and specification control
- Supports smooth switching and rollout across customers
Key Responsibilities
1. Brand ownership
- Own product portfolio, structure and lifecycle management
- Ensure clear range architecture and product positioning
- Work with Purchasing and suppliers on product development and changes
- Maintain specifications, quality and consistency
2. Switching & growth delivery
- Support and deliver OpCo switching programmes
- Provide product comparisons, tools and transition guidance
- Coordinate customer mobilisation and rollout
- Identify opportunities and align portfolio direction with growth and margin objectives
3. Sales enablement
- Build product guides, training and comparison tools
- Support tenders and sales opportunities
- Enable confident product selection and positioning
4. Supplier & product coordination
- Work with Purchasing and suppliers on product changes and switching opportunities, new product development, future sustainability and innovation and manage product readiness, documentation and data.
5. Portfolio development
- Identify range gaps and improvement opportunities
- Contribute to innovation and new product ideas
- Support category expansion initiatives
6. Marketing & asset delivery
- Lead or support execution of Marketing campaigns (incl. templates for local implementation), lead new product launches, Brand assets and guidelines and maintain SharePoint communication tool
- Ensure consistency with brand guidelines
7. Compliance & governance support
- Support product compliance and recall activity
- Ensure claims, messaging and positioning are accurate and controlled
- Ensure product data and documentation are accurate across all Op-Cos
8. Brand Promotion & External Representation
- Act as a brand ambassador, confidently representing the brand at Bunzl conferences, trade shows, exhibitions, customer events and industry forums
- Support planning and delivery of events, demonstrations and customer engagement activities
- Identify and pursue opportunities to raise brand profile and credibility, including industry awards and recognition, trade publications and media features and case studies and best practice examples
- Work with local marketing teams to ensure consistent, high-quality external representation aligned to brand positioning
What success looks like:
- Brand is easy to sell, clear and well structured
- Product range is well managed and complete
- Switching delivered efficiently and confidently
- Sales teams have strong tools and support
Pay: £40,000.00-£60,000.00 per year
Application question(s):
- Please briefly describe your experience managing a product portfolio, including responsibility for product launches, lifecycle management or specification changes.
- Have you led or supported a customer product switch, rollout or mobilisation project? Please give a brief example and outcome.
Work Location: In person
