This is an exceptional leadership opportunity for a senior communications professional to shape how BIST markets itself, domestically and globally, and how it tells its story creatively across every channel and touchpoint.
As Deputy Director for Creative and Channel Impact (Marketing, Creative and International), you will lead four specialist teams: Domestic Marketing, Creative and Studio, Science and Innovation (interim) and Global Campaigns, responsible for the full arc of BIST's marketing and creative output. From insight-driven domestic campaigns that drive business behaviour change, to flagship international campaigns promoting the UK as a world-class destination for trade and investment, to the creative vision that binds it all together.
You will be a full and active member of the Communications and Marketing Senior Leadership Team, sharing collective responsibility for the performance of the whole directorate and the success of our integrated campaign model. You will serve as Senior Responsible Officer for one of BIST's four priority campaigns, working closely with a multidisciplinary team to deliver against long-term objectives.
This role demands someone who combines deep marketing expertise with sharp strategic instinct, creative ambition, and strong political awareness. You will be comfortable operating at pace and under pressure, and you will bring the credibility and judgement to be a trusted adviser at the most senior levels of the department.
Success Measures
- A high-performing, integrated marketing and creative function recognised across government for its impact, innovation, and professional standards
- Domestic campaigns that demonstrably drive business behaviour change and support the growth mission
- A coherent, compelling UK brand presence internationally, delivering measurable ROI on global campaign investment
- A motivated, inclusive team with strong capability, clear development pathways, and a culture of creative excellence
- Strong cross-government collaboration and shared creative and campaign standards
- Efficient use of resources with measurable creative and business impact
Candidate Information Call
The hiring manager for this position; Laura Dolphin, will be hosting a virtual call for any interested applicants to discuss the role and answer any questions. Please note this is not part of the formal assessment process.
This will be held via Microsoft Teams on 16/09/2026 at 14:30-15:15 (UK time). Please click here for the meeting link.
