Job Summary
We are looking for a creative social media and content coordinator to join the Headstock Group team. Reporting directly to the marketing manager, you will assist with the creation, scheduling, and publishing of engaging and on-brand content for both Laney Amplification and HH Audio. The role requires a strong understanding of both B2B and B2C audiences, including how content, messaging, and tone of voice should adapt for each.
Responsibilities
- Assist in the creation, scheduling, and publishing of content across social media platforms including but not limited to: Instagram, Facebook, YouTube, and LinkedIn for both Laney and HH Audio.
- Support the development of the social media planner in line with brand campaigns, product launches, and industry events.
- Create high-quality content across multiple formats, including video, photography, written copy, graphics, web, social media, PR, and email marketing.
- In collaboration with the wider team, you will work with the roster of Laney artists to produce fun, engaging content that showcases their work and connects authentically with our audience; and develop equivalent content for HH Audio that resonates with distributors, dealers, and system integrators. This may require travelling outside of contracted hours.
- Proactively monitor and bring fun new content ideas and platform trends to the table.
- Monitor and engage with comments, messages, and mentions across all channels in a timely and brand-appropriate manner.
- Research trends, competitor activity, and emerging platforms to identify opportunities for content and audience growth.
- Track and report on social media performance metrics on a monthly and quarterly basis, using platform analytics and scheduling tools. You will contribute to wider digital reporting by pulling website data from GA4 to provide context alongside campaign performance.
- Support the planning, build, and performance tracking of email marketing campaigns via Mailchimp, including audience segmentation, send scheduling, and reporting.
- Work closely with the Marketing Manager to ensure all content is consistent with brand guidelines and marketing strategy.
Requirements
- Proven experience in social media management or digital marketing roles with a portfolio of successful campaigns.
- Excellent written communication skills with the ability to craft clear, engaging content tailored to different audiences.
- Knowledge of public relations principles and experience in managing media relationships.
- Familiarity with social media analytics tools and scheduling platforms such as Hootsuite or Sprout Social.
- Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Creative mindset with a passion for storytelling through visual and written content.
- An interest in music, audio gear, or the broader MI industry. Product knowledge can be learned on the job, but genuine enthusiasm will help you create more authentic content and engage more naturally with our audiences.
Pay: £27,000.00-£32,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Employee mentoring programme
- Free parking
- On-site parking
- Sick pay
- Work from home
Application question(s):
- Are you able to commute to the job location at least 3 times a week?
Experience:
- Social media management: 2 years (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
