The Marketing Assistant will support in delivering full marketing campaigns for international exhibitions, events and membership from initial concept to event promotion through to onsite delivery and post-show review. The individual has the chance to experience tasks across various communications channels to market the exhibitions, events and memberships.
- Assisting the MM (Marketing Manager) and supporting the marketing team with all marketing activities
- Supporting the production of marketing materials and literature
- Coordinating the production of a wide range of marketing communications with a particular focus on Media Schedule which includes multi-translated digital and print ready adverts, and HTML emails
- Providing support for marketing events onsite (international travel maybe required)
- Assist with the marketing plan execution and deliverables on multiple campaigns
- Manage the marketing inbox and enquiries, creating visa letters
- Adhoc Copywriting for websites, literature, and promotional materials
- Website maintenance and up-keep (Adding new copy, images, videos, exhibitor logos and sponsors information.
- Liaise with media partners
- Support the Social Media team with assets and content
- Collaborate with internal and external stakeholders
- Regularly analyse the marketplace and our activities to develop market insight and highlight any trends and new opportunities
- Manage multiple tasks and priorities, working accurately and efficiently to meet fixed campaign and event deadlines.
- Create and manage UTM tracking links for digital campaigns, following agreed naming conventions to ensure activity can be accurately monitored and reported.
Key Internal Relationships
· Sales team
· Campaigns team
· Operations team
· Associations
Key External Relationships
· Website agencies / CRM
· Designers
Key Role Holder Expectations
· Demonstrate respect & support for colleagues at all times
· Approach your work in line with the Company’s values and uphold the FESPA Mission Statement
· Present a positive approach to customers, suppliers & colleagues at all times
· Ensure you understand where to access our Policy and Procedure information (in the staff Handbook on the HR system) and comply with all policies and procedures as per your terms and conditions of employment.
· Attendance & punctuality is crucial to the way we work. This includes relevant meetings, huddles and start times
Core Competencies
Building Collaborative Relationships – Level 4
The ability to develop, maintain and strengthen partnerships with others inside and outside the organisation who can provide information, assistance and support
Communications – Level 1
Communicates effectively, listens sensitively, adapts communication to audience and fosters effective communication with others
Flexibility – Level 4
Modifies his or her approach to achieve a goal. Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles.
Fostering Teamwork – Level 1
Works well with and interacts with colleagues to build a spirit of co-operation to develop effective teams.
Thoroughness – Level 4
Ensures that own and others’ work and information are complete and accurate, carefully preparing for meetings and presentations, following up with others to ensure that agreements and commitments have been fulfilled.
Benefits:
- Company events
- Free parking
- On-site parking
- Profit sharing
Work Location: Hybrid remote in Dorking RH4 1HJ
