Working at the Cumberland means becoming part of something special.
We’re a mutual organisation with a strong purpose. Whether that’s helping someone buy their first home, supporting businesses to grow or investing in the communities we serve, everything we do starts with people.
We’re also on an exciting transformation journey. We’re evolving our brand, investing in our customer experience and changing the way we connect with people.
That’s where you come in.
We’re looking for a creative, curious and proactive Marketing Executive – Social Media & Content to join our award-winning Marketing team.
This isn’t a role for someone who simply schedules posts.
We’re looking for someone who loves discovering stories, creating brilliant content and turning everyday moments into something people genuinely want to watch, read and share.
You’ll become one of the key storytellers for our business.
One day you might be filming a colleague in one of our branches. The next you’ll be interviewing a customer whose life has been changed by their new home, capturing a community event, creating campaign content or jumping on the latest social trend with a Cumberland twist.
If you’re excited by creating content that makes people stop scrolling and helps build one of the UK’s most distinctive financial services brands, we’d love to hear from you.
The Benefits
- Salary – up to £28,112 p.a. depending on experience (Band 5)
- Holidays - 25 days holiday plus public holidays and the opportunity to buy and sell up to 3 days.
- Learning and Development opportunities - We want you to grow in your role. We’ll work together to support your personal and professional development.
- Hybrid Working - the tools and equipment you need to be able to work from home when you need to, depending on your role.
- Health and Wellbeing - a calendar of events and activities throughout the year, Mental Health & Wellbeing champions, and Cycle to Work scheme.
- Community Day - We offer our people an extra paid day off every year to help local charities and community organisations.
What you’ll be doing
You’ll help shape how thousands of people experience The Cumberland every single day.
Working across Marketing, Communications and the wider business, you’ll create engaging content that builds awareness, trust and advocacy across our digital channels.
You’ll:
- Create engaging content across video, photography, graphics and written copy for social media and wider marketing campaigns.
- Plan, create and publish content across our social media channels, ensuring every post reflects our brand and personality.
- Capture authentic stories from colleagues, customers, branches and communities that showcase what makes the Cumberland different.
- Travel across our branch network and communities to create fresh, engaging content where the action is happening.
- Develop content ideas that support integrated marketing campaigns, product launches and community activity.
- Spot trends, conversations and cultural moments where the Cumberland can contribute in an authentic way.
- Manage our social media content calendar, balancing planned campaigns with reactive opportunities.
- Monitor channel performance, using insight and data to continually improve engagement and reach.
- Work closely with agencies, photographers, videographers and content creators where appropriate.
- Support content creation across other digital channels including our website, email communications and internal communications.
- Help evolve our tone of voice and content style as we continue to grow our brand.
What you’ll bring
We’re looking for someone who is naturally curious about people.
Someone who enjoys asking questions, spotting opportunities and finding stories that others walk past.
You’ll be creative, organised and full of ideas but equally comfortable rolling your sleeves up and making things happen.
Ideally, you’ll have:
- Experience creating engaging content for social media, either in-house or within an agency.
- Excellent writing skills and the ability to adapt your tone across different audiences and platforms.
- Confidence creating photography and short-form video using mobile devices and editing tools.
- A strong understanding of what makes content perform across platforms such as LinkedIn, Facebook, Instagram and TikTok.
- Experience using content creation and design tools such as Canva, Adobe Express or similar.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Confidence working with stakeholders across different teams and building positive relationships.
- A willingness to learn, experiment and continually improve.
Most importantly, we’re looking for someone with creativity, energy and a genuine passion for storytelling.
Someone who believes that the best brands aren’t the ones that shout the loudest, they’re the ones that tell the most authentic stories.
This will be a hybrid working role, however you’ll be expected to attend one of our office locations (Head Office or branches) at least once a week and as depending on business need.
Why join us?
We’re building a modern marketing team that thinks differently.
You’ll have the freedom to bring ideas, experiment with content, learn new skills and make a real impact on one of the UK’s most respected mutual brands.
If you want to create work you’re proud of, tell stories that matter and help shape the future of the Cumberland, we’d love to hear from you.
