About Us
CILS International is a leading UK manufacturer of durable identification labels, supplying more than 15,000 customers worldwide. Our products are used in demanding industries including Aerospace, Automotive, Electronics, Healthcare and Telecommunications, where quality and reliability are critical.
Digital Marketing Specialist (PPC & SEO)
We are seeking a talented and ambitious Marketing Pay Per Click (PPC) and Search Engine Optimisation (SEO) Specialist to join our dynamic and growing company. Reporting directly to the Marketing Manager, you will play a key role in the continued development of our marketing team.
This is an exciting opportunity to join a well-established marketing function that already delivers strong lead generation results. As the business continues its transition towards a marketing-led growth strategy, you will have the opportunity to shape our digital marketing activities while driving lead generation and brand awareness across multiple international markets.
From the outset, you will be given the time and support needed to develop a thorough understanding of our business, customers, products and markets. Through a structured onboarding programme, tailored training and dedicated planning support, you will build the knowledge and confidence to take full ownership of your responsibilities.
Initially, your primary focus will be managing and optimising our Google Ads and Microsoft Ads search campaigns across five international territories. Using data-driven insights, you will improve campaign performance, identify new growth opportunities and maximise return on investment. You will inherit a strong foundation, including robust tracking systems, well-established high-performing campaigns and access to premium tools such as SEMrush Pro. We also encourage fresh ideas and are always open to new approaches that can further enhance performance.
Working closely with our Business Development Managers and sales teams, you will ensure PPC campaigns align with commercial priorities, local market opportunities and customer needs. By combining campaign performance data with valuable sales insights, you will continually refine strategy to generate high-quality leads.
As our digital marketing activities continue to expand, there will also be opportunities to explore additional paid advertising channels, particularly LinkedIn. Experience with LinkedIn or Meta Ads would be advantageous but is not essential, as full training will be provided.
Supporting multiple international markets, you will work with a leading translation platform and collaborate with colleagues across our European teams to ensure campaigns are accurately localised, culturally appropriate and deliver strong performance within each territory.
Alongside your paid media responsibilities, you will contribute to the ongoing development of our digital assets. You will have full access to Canva Pro and Adobe Creative Cloud, providing industry-leading tools for graphic design, image editing and content creation. You will also work with our WordPress website, which is currently managed alongside a dedicated web development agency, with increasing responsibility for its ongoing management and development as you become established in the role.
As part of our long term digital strategy, you will progressively take ownership of our SEO activities. Initially, you will support an exciting programme of website improvements, including a comprehensive review of page structure, copy and imagery to enhance user experience and establish strong SEO foundations.
As your expertise develops, you will lead the research, planning and implementation of SEO strategies to improve search rankings, increase online visibility and drive high-quality traffic across our regional websites. By keeping up to date with search engine best practice, industry developments and regulatory changes, you will help shape the future direction of our SEO strategy and wider digital marketing activities.
To encourage close collaboration with our marketing team and Business Development Managers, this role is fully office based at our Worthing Head Office.
Key Responsibilities
- Manage and optimise Google Ads and Microsoft Ads search campaigns across five international sales territories (UK, USA, France, Germany and International).
- Monitor campaign performance, analyse results and implement data-driven improvements to maximise lead generation and return on investment.
- Manage the distribution of website enquiries and maintain the daily PPC performance tracker.
- Research, test and implement new PPC strategies, campaign enhancements and bidding approaches to improve performance.
- Work closely with the Marketing team and Business Development Managers to ensure campaigns align with commercial priorities, customer needs and local market opportunities.
- Support the ongoing website redevelopment project, including improvements to page structure, copy and imagery.
- Progressively take ownership of the company's SEO strategy, including keyword research, technical optimisation, content planning and performance monitoring.
- Use SEMrush Pro and other marketing tools for keyword research, competitor analysis, reporting and SEO planning.
- Collaborate with colleagues across our European teams to ensure campaigns and website content are accurately localised for each market.
- Create and optimise digital marketing assets using Adobe Creative Cloud and Canva Pro.
- Work alongside our WordPress development agency to support the ongoing development and optimisation of the company website, with increasing responsibility for website management over time.
- Support wider marketing activities as the role develops, including content creation, copywriting, email marketing and other digital marketing initiatives.
- Keep up to date with search engine best practice, PPC developments, AI tools, industry trends and relevant regulatory changes to identify opportunities for continuous improvement.
Skills and Experience
Essential
- Proven experience planning, managing and optimising Google Ads and Microsoft Ads search campaigns, with a strong focus on B2B lead generation.
- Strong understanding of PPC campaign structure, bidding strategies, keyword management and conversion optimisation.
- Experience using Google Analytics 4 (GA4) and other reporting platforms to analyse campaign performance and generate actionable insights.
- Good understanding of SEO principles and best practice, with an interest in developing greater responsibility in this area over time.
- Experience using SEMrush or similar SEO and competitor analysis tools.
- Experience creating and editing marketing assets using Adobe Creative Cloud and/or Canva.
- Familiarity with WordPress and experience working alongside web development agencies.
- Strong analytical skills with the ability to interpret data and translate findings into practical marketing improvements.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across multiple teams.
- Strong organisational skills with the ability to manage multiple projects and priorities simultaneously.
- A proactive, curious mindset with a willingness to test new ideas and continuously improve campaign performance.
- A good understanding of AI tools and the ability to use them to improve productivity and enhance day to day marketing activities.
Desirable
- Experience with LinkedIn Ads, Meta Ads or other paid advertising platforms.
- Experience supporting international or multilingual marketing campaigns.
- Familiarity with CRM platforms and lead management systems.
- Intermediate Microsoft Excel skills, including formulas, filtering, lookups and data analysis.
Benefits include:
- Casual dress
- Company contributory pension scheme
- Private healthcare
- Life insurance
- Contemporary 'break-out' area
- Free on-site parking
- Company days out / Christmas party / Spontaneous events
- Free tea, coffee and daily snacks
- Modern office space
- Sick pay
Job Type: Full-time
Schedule:
- Monday to Thursday 8:30am – 5pm
- Friday 8:30am – 4pm
Ability to commute/relocate:
- Worthing BN14 8NL: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: minimum 2 years (required)
- PPC: minimum 1 year (required)
- SEO: minimum 1 year (required)
Location:
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Private medical insurance
Application question(s):
- Are you located in or around Worthing BN14 8NL?
- Do you have experience executing keyword research and optimising on-page content?
- Will you be able to reliably commute or relocate to Worthing BN14 8NL for this job?
- Do you have experience managing Google or Bing PPC keyword advertising campaigns?
Work Location: In person
