The Lead Coach will update, deliver, and oversee high‑quality training for the George Training Academy. This role ensures that all learners—new starters, and existing colleagues - develop the skills, behaviours and knowledge required to excel in a fast‑paced retail environment. The Lead Coach will mentor a team of coaches, maintain training standards, partner closely with stakeholders, and uphold the academy’s reputation for excellence in professional development.
- Partner with senior leadership team and business partner to align training to business needs.
- Provide insights and recommendations to drive business capability and performance improvements.
- Communicate progress, challenges, risks and training impact to leadership team.
- Identifies HiPo talent and feed into calibration.
- Deliver engaging learning content across all departments within George Head office.
- Able to flex delivery and facilitation style, depending on audience experience, and medium of delivery
- Keeps up to date with fashion trends, trading conditions, and functional systems and processes to ensure training materials remain accurate and relevant.
- Assess learner competence using structured evaluation methods.
- Coordinate training schedules, academy calendars, and cohort planning.
- Monitor attendance, performance, and progression metrics.
- Maintain all training materials, equipment and digital resources.
- Ensure compliance with accreditation or apprenticeship requirements (if applicable).
- Review learner feedback and training data to refine content and improve delivery.
- Actively monitors wider retail industry developments and learning‑and‑development best practice to continually elevate the quality of the academy’s programmes.
- Lead pilot sessions, programme reviews, and curriculum updates.
- Lead, coach, and support a team of academy coaches and facilitators.
- Conduct regular 1:1s, performance reviews and professional development sessions for coaching colleagues.
- Ensure coaching standards remain consistent across all programmes.
- Foster a positive, learner-focused culture that promotes continuous improvement.
- Runs in weekly “hot wash” to evaluate SWOT on previous week’s training
- Ensures actions points from ‘hotwash’ are followed up and completed.
- Proven experience in training, and /or coaching,
- Strong presentation, facilitation, and communication skills.
- Experience managing or mentoring teams.
- Knowledge of fashion retail business and departmental functions
- Strong organisational and planning skills.
- Ability to evaluate data to assess impact of training and drive continuous improvement
- Certification in Learning & Development, Coaching, or Training (CIPD, L&D Level 5/7, or equivalent).
- Experience delivering apprenticeship or accredited training programmes.
- Digital learning delivery experience (virtual facilitation).
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
