Job Overview
We are seeking a dynamic and strategic Broadcast Media & Audience Strategy Executive to lead innovative media planning and audience engagement initiatives. In this role, you will develop and execute comprehensive broadcast media strategies that maximize reach and impact across diverse platforms. Your expertise will drive audience growth, optimize media campaigns, and support our brand’s visibility in a competitive landscape. This paid position offers an exciting opportunity to shape media narratives, harness data-driven insights, and collaborate with cross-functional teams to deliver compelling content and campaigns.
Responsibilities
- Develop and implement integrated broadcast media strategies aligned with overall marketing objectives to enhance audience engagement and brand awareness.
- Manage end-to-end media planning processes, including selecting channels, negotiating with vendors, and scheduling campaigns across television, radio, digital, and social platforms.
- Utilize analysis skills to interpret audience data, campaign performance metrics, and market trends using tools like Google Analytics, Google Ads, and social media insights to refine strategies continuously.
- Oversee content creation workflows involving copywriting, graphic design (using Adobe Photoshop), and multimedia assets to ensure messaging consistency and high-quality delivery.
- Coordinate with internal teams on project management tasks such as campaign timelines, budget allocation, SEO optimization, and reporting using Microsoft Excel and PowerPoint.
- Lead efforts in social media management and email marketing campaigns to boost B2B engagement while maintaining clear communication channels with stakeholders.
- Monitor industry developments in IT, marketing technology tools like WordPress and Microsoft Office Suite to stay ahead of emerging trends that can enhance audience targeting and campaign effectiveness.
Qualifications
- Proven management experience with a strong background in project management, leadership, and organizational skills.
- Expertise in SEO strategies, Google Ads campaigns, Google Analytics analysis skills, and social media management platforms.
- Proficiency in Adobe Photoshop for content editing and WordPress for website updates; familiarity with Microsoft Office tools including Excel, PowerPoint, and email marketing platforms.
- Excellent communication skills in English with the ability to craft compelling copy for diverse audiences.
- Strong understanding of B2B marketing principles combined with experience in broadcast media planning.
- Demonstrated ability to analyze data effectively to inform strategic decisions; familiarity with IT systems relevant to digital marketing is a plus.
- Exceptional time management skills with the capacity to juggle multiple projects efficiently while meeting deadlines.
This paid role is designed for motivated professionals eager to make an impact through innovative media strategies while working within a collaborative environment dedicated to excellence in broadcast media and audience engagement.
Pay: £55,000.00-£75,000.00 per year
Benefits:
- Company events
- Flexible schedule
- Gym membership
- Health & wellbeing programme
Work Location: In person
