We are Zellis, a leading provider of AI-enabled HR, Workforce Management and Pay solutions for the UK and Ireland. We help public and private sector organisations elevate how their people experience work, by designing exceptional employee experiences enabling them to unlimit what’s next.
We are on the hunt for an Organic Social Manager who can turn powerful storytelling into tangible marketing performance by boosting awareness, engagement and demand for our flagship solution ZellisONE.
We’re looking for a creative, commercially minded Organic Social Manager who can humanise complex B2B technology concepts into thought-provoking, value-led social media activation (organic) that resonates with CPOs/senior HR leaders, CFOs, operations and business leaders.
You’ll play a pivotal role in connecting our brand strategy to our go-to-market activity — partnering closely with demand generation, product marketing, and other internal experts and stakeholders.
In this role your key responsibilities will include:
- You will be part of a team creating powerful, audience-first content. From high-value, brand-led pieces through to blogs, case studies, eBooks, videos, brochures and more, you leverage organic social as a channel to position Zellis as an authority and expert in workforce transformation.
- Own day-to-day management of Zellis organic channels across key themes (e.g., pay, HR tech, financial wellbeing, sector angles), maintaining a consistent brand presence and editorial calendar that connects to brand, campaigns, events, customer stories.
- Monitor comments and interactions, respond in a timely fashion where appropriate, and escalate customer/commercial queries to the right teams.
- Improve alignment with internal comms so our external story and internal narrative reinforce one another.
- Drive a stronger repurposing engine - turning long-form assets into high-performing organic formats (carousels, short video, quote graphics, myth vs reality, checklists, “imagine this” scenarios, ICYMI, resource round-ups).
- Build and execute a plan for best leveraging in-platform tools (e.g., LinkedIn Boosts, newsletters, events)
- Build a consistent approach for event coverage: pre-prepared templates for ‘on-the-day’, minimum post targets per event and a simple social content capture process so teams can gather usable footage in real time.
- Amplify video:Partner with internal SMEs (and design/video experts internally and externally) to turn insights into compelling video-first stories and series.
- Build and maintain a clear YouTube roadmap: content themes, formats and cadence, aligned to business priorities and audience needs. Apply YouTube best practice across titles, metadata and descriptions, and establish repeatable publishing and optimisation routines.
- Employee Advocacy:Partnering with the Head of Marketing Operations – drive the rollout and adoption of our employee advocacy tool DSMN8.
- Leveraging AI tools to drive faster speed-to-execution, optimise processes and to scale the quantity and quality of published content.
- Reporting:Establish a visible framework for sharing organic social performance including reach, engagement, growth and trends including a clear “what we learned and what we’ll do next”.
- Support the team with web-content publishing during peak periods.
KPIs
We use qualitative and quantitative insights to drive content decisions and measure impact. This includes:
- Consistency & quality: reliable weekly cadence; improved content mix and format diversity.
- Growth: audience growth on priority channels; increased visibility of organic performance through regular reporting.
- Engagement: stronger engagement rate and meaningful interactions (comments/shares), particularly on expert-led content.
- LinkedIn as a power channel:
- YouTube momentum: an established roadmap and repeatable publishing/optimisation rhythm.
- DSMN8 adoption and ROI:strong adoption rates for the tool and drive increased engagement on LinkedIn via employee networks.
- Learning velocity: visible improvements driven by testing and clear actioning of insights.
- You’re a commercially minded social guru who understands how great content drives brand strength and marketing pipeline.
- 5+yrs experience in B2B social media marketing, ideally within SaaS or enterprise technology sectors (HR tech experience is a bonus).
- Proven ability to craft social content that cuts through the noise, captures attention and meets decision makers at their stage in the buyer journey across awareness, consideration, and conversion.
- A creative mindset. You love finding new ways to tell stories that cut through.
- An appetite for testing and refinement.We want to try things quickly, learn quickly, find what works and do more of it.
- Confidence collaborating with multiple stakeholders and priorities.Build partnerships with demand gen, events teams and internal SMEs to drive key activations and deliver measurable outcomes.
- Strong writing and editing skills.
At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
- Unstoppable together.
- Always learning.
- Make it count.
- Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.
We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
