Join the Leaders in Fitness Education
As the UK's leading fitness education provider, we support tens of thousands of learners every year to launch and grow successful careers in the fitness industry. With internationally recognised qualifications, industry-leading learner support, and partnerships with some of the biggest names in fitness, we're committed to raising standards and continuously improving the experience we deliver.
We're now looking for an ambitious and commercially-minded Digital Marketing Executive (SEO & Email) to help drive the next stage of our digital growth.
This is an exciting opportunity for someone who loves SEO, understands where search is heading in an AI-driven world, and wants to play a key role in growing a well-established brand with a strong digital presence into an international benchmark.
The Role
In this role, you'll mainly take ownership of SEO performance across our websites, helping increase organic and AI visibility, drive qualified traffic, and support learner acquisition.
This role combines strategic and hands-on SEO execution across content, technical SEO and local SEO. You'll create and optimise content regularly, identify growth opportunities, improve speed & performance, and ensure our websites remain highly visible across both traditional search engines and emerging AI-powered search experiences.
Email marketing will form a secondary part of the role, supporting lead nurturing, retargeting, student engagement and promotional campaigns managed through Hubspot.
At The Fitness Group, every team member has the chance to make a measurable impact on a growing international brand, and you’ll be joining an environment where career development opportunities are endless.
Key Responsibilities
Content & On-Page SEO
- Conduct keyword research and competitor analysis to identify growth opportunities
- Optimise page titles, meta descriptions, headers, internal linking structures and on-page content to increase rankings, engagement and revenue
- Monitor organic performance and identify opportunities for continuous improvement
- Plan, create and optimise high-quality SEO-focused content across blogs, landing pages and key website pages
- Write engaging, informative blog content that bring value to our target audiences and attract more leads while driving organic traffic
- Create, optimise and maintain website content in line with business requirements
Technical SEO
- Conduct regular technical SEO audits across our websites
- Monitor crawlability, indexation and website health
- Identify and resolve technical SEO issues affecting performance
- Work with developers and stakeholders to implement SEO recommendations
- Improve Core Web Vitals and page experience metrics
- Manage XML sitemaps, robots.txt, redirects, schema markup and other technical SEO requirements
- Track and report on technical SEO improvements and their impact
Local SEO
- Manage and optimise Google Business Profiles
- Improve local search visibility across our UK and international locations
- Create, optimise and maintain location landing pages
- Build and implement local SEO strategies to improve rankings and enquiries
- Monitor local search performance and competitor activity
AI Search & Content Optimisation
- Optimise content for clarity, authority, entity recognition and AI readability
- Stay ahead of developments in AI search, generative search and evolving SEO best practices
- Identify opportunities to improve how our brand and content appear within AI-generated search results and answer engines
Email Marketing (Secondary Focus)
- Support the planning, creation and deployment of email marketing campaigns
- Assist with lead nurturing and retargeting to improve LTVs
- Build and optimise email automations where appropriate
- Monitor campaign performance and identify opportunities to improve engagement and conversions
- Support audience segmentation and database growth initiatives
About You
Essential Skills & Experience
- 2+ years' experience in an SEO-focused role
- Proven ability to leverage network and industry connections to drive SEO through high-quality backlinks, brand coverage, and similar opportunities.
- Strong understanding of on-page, technical and local SEO
- Experience writing SEO-focused website content and blog articles
- Strong understanding of how AI is changing search and SEO
- Experience optimising content for AI search visibility and AI-generated results
- Hands-on experience using WordPress & HubSpot
- Proficiency with SEO platforms such as SEMrush and Ahrefs
- Strong analytical mindset with the ability to interpret data and turn insights into action
- Excellent attention to detail and time management skills
- Ability to work independently in a fully remote environment
Desirable Skills
- 1+ year of Email marketing experience
- Experience with Klaviyo or Hubspot Email tools
- Experience within education, training, fitness or wellness sectors
- Knowledge of CRO (Conversion Rate Optimisation)
- Experience managing multi-location SEO strategies
- Basic HTML/CSS knowledge
- Fluency in Arabic or European Languages (strongly desired, but not required)
Why Join The Fitness Group?
- Fully remote working
- Join the UK's leading fitness education provider
- Opportunity to shape and grow SEO across a high-traffic digital platform
- Work within a supportive, ambitious and fast-moving team
- Real ownership and autonomy over your work
- Ongoing opportunities for learning and career development
- Be part of a business committed to innovation and continuous improvement
If you live and breathe SEO, are excited by the future of AI-driven search, and want to help more people access life-changing fitness education while having the time of your life in the best industry ever, we'd LOVE to hear from you!
Pay: Up to £35,000.00 per year
Benefits:
- Company events
- Employee discount
- Flexible schedule
- Sick pay
- Work from home
Application question(s):
- Are you comfortable working in the Wordpress backend environment?
Experience:
- SEO: 2 years (required)
- Email marketing: 1 year (required)
- HubSpot: 1 year (preferred)
Work Location: Remote
