We are seeking a Digital Product Development Manager: Targeting Assistant to support the deployment of personalised content across our digital channels. Working within our digital personalisation team, you will configure campaigns, targeting rules and content within our ad-serving and decisioning platforms, ensuring customers receive the right message at the right time. This role is ideal for someone with great attention to detail, a logical mindset and an interest in digital marketing technology. You'll work closely with marketing, product and technology teams to deliver personalised customer experiences across web and mobile channels while maintaining high standards of testing, governance and operational excellence.
To be successful as a Digital Product Development Manager: Targeting Assistant, you must have the following essential skills:
- Experience managing content, campaigns or customer communications within a digital platform.
- Great attention to detail when configuring and validating campaign settings.
- Ability to follow structured deployment, testing and release processes.
- Have good organisation skills and ability to manage multiple tasks simultaneously and meet launch deadlines.
- Analytical mindset with the ability to investigate issues and identify root causes.
- Ability to manage workload independently and meet deadlines.
- Experience maintaining accurate records, documentation and audit trails
Some other highly valued skills may include:
- Proficient in using of Microsoft Office products including Excel, Word, Powerpoint
- Stakeholder management and working collaboratively across teams/functions
- Understanding of digital ad serving, personalisation or decisioning technologies
- Familiarity with mobile apps, online banking, websites or customer portals
- Understanding of HTML/JavaScript
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role can be based in either London, Knutsford or Northampton.
Purpose of the role
To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.
Accountabilities
- Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
- Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
- Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
- Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
- Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
- Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
- Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.
Analyst Expectations
- To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
- Requires in-depth technical knowledge and experience in their assigned area of expertise
- Thorough understanding of the underlying principles and concepts within the area of expertise
- They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
- Will have an impact on the work of related teams within the area.
- Partner with other functions and business areas.
- Takes responsibility for end results of a team’s operational processing and activities.
- Escalate breaches of policies / procedure appropriately.
- Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
- Advise and influence decision making within own area of expertise.
- Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
- Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
- Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Make evaluative judgements based on the analysis of factual information, paying attention to detail.
- Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
- Guide and persuade team members and communicate complex / sensitive information.
- Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
