Global Sales & Marketing Business Analyst (Belfast, NI)
Job Summary
Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.
You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.
What can Wolfspeed do for you?
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Offer a high-visibility role supporting enterprise digital transformation initiatives
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Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes
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Enable career development in a fast-paced, innovative environment
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Give exposure to global teams and large-scale business systems
What can you do for Wolfspeed?
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Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support
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Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions
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Design and optimize key Lead to Cash Business processes such as:
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Account. Opportunity, and design registration management
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Channel data and distribution management
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Sample orders, pricing management, and quotations
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POS and channel inventory reconciliation
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Manage all Salesforce data models and business process lifecycles
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Configure workflows, approvals, and automation to support sales execution and pipeline management
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Support integrations between Salesforce, ERP, and related enterprise systems
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Develop reports and dashboards to support decision-making and business visibility
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Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery
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Identify opportunities to improve processes through automation and emerging technologies
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Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes
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Contribute to use cases such as:
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Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
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Streamlining documentation, knowledge access, and user support through AI-enabled tools
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Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems
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Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops
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Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards
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Provide training and ongoing support to business users
Skills and Certifications
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Bachelor’s degree in Computer Science, Information Systems, Business, or related field
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5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
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Strong experience in designing and supporting end-to-end Salesforce processes, including:
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Lead management, opportunity lifecycle, and pipeline management
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Sales operations, forecasting, account management, and customer engagement processes
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Pricing and channel management
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Proven ability to configure and optimize Salesforce capabilities, including:
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Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)
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Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)
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Reports and dashboards for operational and executive-level insights
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Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes
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Hands-on experience supporting or collaborating on:
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Integrations using REST/SOAP APIs, web services, and middleware platforms
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Data migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)
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Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimization
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Experience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)
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Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloads
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Experience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-making
Technical & Delivery Skills
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8+ years of IT experience in business systems, analysis, or solution delivery
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Proficiency with relational databases and SOQL for data analysis and troubleshooting
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Experience with integrations, APIs, and enterprise data flows
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Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall)
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Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)
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Strong problem-solving skills with high attention to detail
