We are looking for a new Link-building Outreach Executive to join our team based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home)
What You'll Be Doing
This is an entry-level outreach role where you'll be getting stuck into live client campaigns from day one. You'll be working under the guidance of a Senior Outreach Specialist, building the foundational skills of link acquisition, publisher research, and outreach communication in a fast-paced iGaming agency environment. The work is detail-oriented and deadline-driven — and you'll be expected to take ownership of your own development alongside your day-to-day responsibilities.
In practice, that looks like:
- Researching and building targeted prospect lists of relevant publications and websites aligned with iGaming client needs
- Sending outreach emails and follow-ups to publishers and webmasters to secure link placements
- Maintaining accurate records of outreach activity, placements, and prospect status in BuzzStream or equivalent tools
- Assisting in developing outreach campaign materials — email templates and pitch content
- Supporting content briefs and short-form content pieces that help secure link placements for clients
- Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
- Developing your awareness of iGaming advertising regulations — age restrictions, responsible gambling messaging, and geo-targeting requirements
- Supporting account leads with client reporting, data gathering, and campaign updates
- Using AI tools to support outreach and content tasks under the guidance of your line manager
- Contributing to agency marketing activities — team brainstorms, newsletters, and blog posts
What We're Looking For
You don't need years of experience — this is an entry-level role and we'll teach you the craft. What you do need is strong written communication, genuine curiosity about digital marketing and the iGaming sector, and the kind of self-motivated approach that doesn't wait to be told what to do next. The work is detail-oriented and deadline-driven, so organisation and attention to detail matter as much as creativity here.
Essential:
- Strong written communication skills — you craft clear, engaging messages that get responses
- High attention to detail and strong organisational skills — nothing slips through the cracks on your watch
- Comfortable working with data, spreadsheets, and tracking tools
- Self-motivated with the ability to manage your own workload and meet deadlines consistently
- A genuine interest in iGaming, digital marketing, or SEO — curiosity about the sector goes a long way here
- Comfortable using AI tools to support outreach and content tasks
Desirable:
- Some exposure to SEO, link-building, or digital PR — internships, personal projects, or academic work all count
- Basic awareness of the iGaming industry and its regulatory landscape
- Familiarity with tools such as BuzzStream or Ahrefs
- A degree in Marketing, Journalism, English, or a related discipline — or equivalent experience
How you'll be measured
Prospect list output against weekly targets, consistency of outreach volume and response rate tracking, contribution to the team's monthly link acquisition targets, quality of placements and content meeting client and publisher standards first time, and deadline adherence across all tasks and deliverables.
The Package
£25,000–£27,000 depending on experience.
- 25 days holiday rising to 30 with tenure, plus your birthday off
- Hybrid working — 3 days Bedford / 2 days home
- Two weeks working abroad each year
- Flexible hours that fit around your life
- Company bonus paid twice a year
- Enhanced pension contributions as your career develops
- Long-Term Incentive Plan and generous referral bonuses
- Free annual health checks, flu jabs, and eye tests
- Mental health first aiders and confidential counselling
- Cycle-to-work scheme and five paid sick days on top of SSP
- Monthly MVP Award (£100), Values Champion recognition, and annual Player of the Season (up to £250)
- Defined career pathways, PDPs, and regular appraisals — you always know where you stand
- Training budgets, a Training Academy, and an AI-powered learning platform
- Quarterly off-sites, monthly socials, two paid volunteering days, and an annual charity partnership
Pay: £25,000.00-£27,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Free parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Bedford MK40 3EU
