Opportunity information
Salary £16640 per year
Duration 18 months
Advert closing date 31/07/2026
Description
We are seeking a proactive Marketing Apprentice to support marketing and business development activities. This hands-on role will provide practical experience across digital marketing, content creation, customer communications and market research within a manufacturing B2B environment.
We are seeking a proactive Marketing Apprentice to support marketing and business development activities. This hands-on role will provide practical experience across digital marketing, content creation, customer communications and market research within a manufacturing B2B environment.
Key responsibilities
- Support creation of marketing materials: case studies, product datasheets, brochures and email campaigns.
- Assist with website updates and basic content management (CMS).
- Produce and schedule social media posts (LinkedIn, industry platforms) and monitor engagement.
- Help prepare sales collateral, presentations and trade show materials.
- Conduct competitor and market research; compile insight reports.
- Support CRM maintenance: update records, log leads and assist with email campaigns.
- Assist with photography of products and shop-floor for marketing use.
- Track simple marketing metrics and prepare basic performance summaries.
- Work with suppliers/agencies and internal teams to coordinate campaigns.
Training & development
- Formal apprenticeship with an approved training provider.
- On-the-job mentoring from Marketing and Sales leads.
- Exposure to sales, engineering and production to understand our product and customer needs.
Skills & attributes
- Good written and verbal communication.
- Organised, reliable and keen to learn.
- Basic IT skills (MS Office); willingness to learn CMS, CRM and simple design tools (Canva/Photoshop).
- Interest in B2B marketing and manufacturing.
- Attention to detail and ability to prioritise tasks.
Qualifications
- A-levels, BTEC or equivalent; or relevant school/college qualifications.
- No prior marketing experience required—motivated candidates encouraged to apply.
Reporting
Entry requirements
Maths and English GCSE or Level 2 - Grade C/4 or above.
Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation: Planning and Development
Content Creation: Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
- Producing a written Report
- Portfolio of evidence based work
- Presentation and Q&A
- Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider
This is an onsite role with some working from home. So you will need to be able to get to the office regularly
Skills required
Array
Future prospects
Midway are looking for an individual to join their team and grow with the team beyond the apprenticeship.
Hours per week 40
Working week Mon to Thursday - 8.00 - 6.00
Stoke-On-Trent, Staffordshire, United Kingdom, ST1 2HY
