BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
This role is primarily focused on new business acquisition, account penetration and market expansion within NHS Acute Trusts, with a strong emphasis on identifying, developing and converting new opportunities to drive sustainable growth.
The role will comprise driving the acquisition of new business and expansion of existing business across NHS Acute Trusts within a strategically defined territory, supporting the adoption of the PureWick™️ portfolio and BD’s commitment to improving patient outcomes through catheter avoidance and CAUTI reduction initiatives.
Key responsibilities include:
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Develop and execute territory growth plans aligned to business unit objectives and commercial targets.
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Identify, qualify and convert new business opportunities across NHS Acute Trusts through proactive account penetration and stakeholder engagement.
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Build and maintain strong relationships with key decision makers including Directors of Nursing, Chief Nurses, Continence Leads, Infection Prevention Teams, Urology Services, Procurement and Operational Leaders.
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Lead clinical evaluations from initiation through to successful implementation and commercial adoption.
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Collaborate closely with Clinical Specialists to ensure effective implementation, customer training and sustained product utilisation.
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Develop compelling value propositions and business cases demonstrating the clinical, operational and economic benefits of the PureWick portfolio.
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Analyse market data, customer insights and NHS priorities to identify growth opportunities, increase account penetration and accelerate market adoption.
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Maintain a robust pipeline of opportunities and provide accurate forecasting through SFDC.
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Represent BD at regional and national customer meetings, conferences and clinical forums.
Requirements:
Essential
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Proven track record of delivering new business growth within the NHS acute care environment.
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Demonstrable success in medical device, healthcare technology or healthcare solutions sales.
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Strong understanding of NHS structures, decision-making processes and acute care pathways.
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Experience influencing senior clinical and non-clinical stakeholders across complex healthcare organisations.
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Proven ability to develop and execute strategic territory plans that deliver sustainable growth.
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Strong commercial acumen with a history of achieving or exceeding sales targets.
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Highly self-motivated, resilient and proactive with a strong hunter mentality.
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Demonstrated ability to identify opportunities, create demand and convert prospects into sustainable business.
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Ability to analyse market data and translate insights into actionable territory plans.
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Excellent communication, presentation and stakeholder engagement skills.
Desirable
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Experience within Urology, Continence Care, Infection Prevention, Critical Care or Medical Devices.
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Experience supporting hospital-wide product implementations and pathway change initiatives.
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Knowledge of catheter avoidance strategies, CAUTI reduction programmes and patient flow improvement initiatives.
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Experience securing formulary inclusion and driving product adoption across multiple departments.
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Understanding of value-based healthcare and NHS transformation programmes.
BD is proud to be certified as a Top Employer 2026 in United Kingdom, reflecting our commitment to creating an exceptional working environment.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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GBR Crawley
GBR Winnersh - Eskdale Road
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
£43,300.00 - £66,025.00 GBP Annual
