We’re looking for a proactive and creative Digital Marketing Executive to join our marketing & BD team and help drive our digital presence forward. This is a fantastic opportunity for someone who enjoys combining data, content and technology to deliver impactful insight-led marketing activity across website, email and digital channels, with a focus on creating high quality, engaging digital content.
In this hands-on role, you’ll support the development and optimisation of our digital strategy, contributing to website performance, SEO, email marketing and content creation across a range of formats. . Working closely with the Marketing Manager, you’ll play a key role in analysing performance, identifying opportunities for improvement, and producing compelling content that drives engagement and delivers measurable results aligned to the firm’s department and sector plans.
Your main duties will include:
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Maintaining and optimising website content, taking ownership of website performance, driving improvements in SEO, usability and conversions
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Analysing digital performance (GA4 and campaign data) to identify insights and optimisation opportunities
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Supporting and refining digital campaigns through testing, reporting and continuous improvement
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Creating and editing high-quality, engaging content aligned to brand and audience needs
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Delivering targeted email campaigns, including segmentation and performance tracking
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Producing clear, insight-driven reports to demonstrate impact and inform decision-making
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Working closely with colleagues and external partners to deliver effective digital activity
Skills required:
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At least 3 years’ experience in a digital marketing role
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Strong analytical mindset, with hands-on experience of GA4 and performance reporting
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Good understanding of SEO and digital marketing best practice. Insight of GEO/ AEO is helpful
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Excellent writing and editing skills, with strong attention to detail
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Experience using CMS platforms and email marketing tools (e.g. Mailchimp)
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Highly organised, with the ability to manage multiple priorities and deadlines
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A proactive, collaborative approach and a genuine interest in continuous improvement
With a full-service offering and a client base ranging from loyal, local communities to national and overseas businesses, Wilkin Chapman continues to grow, while our emphasis remains firmly on quality and innovation.
We know that happy, motivated employees are good for business, and a strong, forward-looking culture benefits everyone. Providing the tools and support to enable our people provides the foundation for success.
Our roots go back more than 120 years and we are now the largest law firm in Lincolnshire and East Yorkshire, with four regional offices and listed in the Lawyer UK 200. With well-established, niche expertise in specialist sectors, many of our solicitors and departments are ranked highly in the Legal 500 and Chambers UK.
We help and guide you on your career path, providing a great package of benefits and a superb sociable working environment. We’re a community of like-minded people ready to welcome your contribution.
