Job Summary
We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies to enhance brand visibility and drive engagement across various online platforms. This role offers an exciting opportunity to utilise your expertise in management, SEO, and project management within a fast-paced environment. The ideal applicant will possess strong communication skills, organisational abilities, and a passion for innovative marketing solutions. This is a paid position suitable for individuals eager to advance their career in digital marketing and B2C environments.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across social media, email, SEO, Google Ads, and other channels.
- Manage content creation and copywriting for websites, blogs, email newsletters, and social media posts.
- Oversee website management using WordPress and optimise content for SEO to improve search engine rankings.
- Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.
- Coordinate with cross-functional teams to ensure alignment of marketing initiatives with organisational goals.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Manage advertising budgets and optimise ad spend across platforms such as Google Ads.
- Lead projects related to B2C marketing efforts, ensuring timely delivery and measurable results.
- Utilise Adobe Photoshop for basic graphic design tasks to support marketing materials.
- Maintain organised records of campaigns, analytics data, and project timelines using Microsoft Excel and PowerPoint.
- Support email marketing initiatives through platform management and audience segmentation.
- Demonstrate leadership qualities by building & guiding junior team members and collaborating effectively with stakeholders.
Experience
- Proven experience in digital marketing or related roles with a strong understanding of management principles.
- Hands-on experience with SEO optimisation, Google Ads campaigns, Google Analytics, and WordPress website management.
- Proficiency in Adobe Photoshop, Microsoft Office Suite (Word, Excel, PowerPoint), and email marketing tools.
- Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Excellent communication skills in English, both written and verbal, with the ability to craft compelling content.
- Demonstrated analysis skills to interpret data insights and translate them into actionable strategies.
- Experience in B2B marketing environments is highly desirable.
- Ability to lead projects effectively while maintaining attention to detail and organisational efficiency. This role provides an excellent platform for a motivated individual eager to make a significant impact within our organisation through innovative digital marketing strategies.
Pay: £24,420.00-£41,616.88 per year
Work Location: Hybrid remote in Ipswich IP1 2HD
