In a nutshell
We’re looking for a Marketing Operations Executive to help power our Revenue Operations across Marketing and Sales.
This is a great opportunity for someone looking to build a career in Revenue Operations, particularly in marketing automation, lifecycle marketing, and data-driven growth.
This role focuses primarily on Marketing Operations and lifecycle automation, working closely with the Growth Manager to improve how we convert users across the customer journey - particularly trial-to-paid conversion.
You’ll help build and optimise behaviour-led workflows, triggered email automations, and CRM processes in HubSpot that support scalable growth.
Around 75% of the role supports Marketing, with the remaining focus helping Sales teams operate more efficiently.
What you’ll be doing
Marketing Operations
Support the setup and execution of marketing campaigns in HubSpot
Build and manage lists, forms, and properties used for lead capture and lifecycle management
Create and optimise behaviour-led workflows and triggered email automation
Support lifecycle programmes focused on trial activation, engagement, and conversion
Help track campaign performance, attribution, and marketing effectiveness
Ensure workflows and campaigns run on clean, well-governed CRM data
Work closely with Marketing to turn campaign ideas into scalable system execution
Lifecycle Automation & Conversion
Design workflows based on user behaviour and platform insights
Test, monitor, and optimise automated email journeys
Identify opportunities to improve trial-to-paid conversion
Ensure lifecycle workflows are documented, governed, and scalable
Monitor automation performance and support ongoing optimisation
Sales Operations Support
Support CRM administration for Sales and SDR teams
Maintain lead routing, pipelines, lifecycle stages, and deal processes
Help manage SDR workflows, sequences, and sales automation
Support sales reporting and dashboards
CRM Management & Data Quality
Own day-to-day CRM administration within HubSpot
Maintain high standards of data quality and governance
Conduct audits, clean-ups, de-duplication, and validation
Manage lifecycle stages, properties, and lead statuses
Support data imports and identify issues affecting reporting or automation
Reporting & Operational Insight
Maintain dashboards used by Marketing and Sales
Support recurring and ad hoc reporting
Ensure reporting is accurate, timely, and aligned to agreed definitions
User Support & Collaboration
Act as a first point of contact for CRM-related questions
Support Marketing and Sales teams with HubSpot best practices
Help onboard new users and maintain internal documentation
Collaborate with Marketing, Sales, SDR teams, and RevOps stakeholders
What we’re looking for
Essential skills
Hands-on experience using HubSpot CRM (Marketing Hub & Sales Hub)
Experience building automated workflows and lifecycle journeys
Experience managing CRM lifecycle stages, properties, and segmentation
Experience supporting campaign tracking and attribution reporting
Practical experience maintaining CRM data quality
Understanding of lead routing, pipelines, and sales processes
Ability to interpret marketing metrics such as open rates, CTR, activation and conversion rates
Working knowledge of GDPR and data compliance
Interest in AI tools and automation to improve operational efficiency
Nice to have
Experience in a SaaS or subscription business
Familiarity with product-led growth or free trial models
Experience working with Sales Development (SDR) teams
The type of person who thrives in this role
Detail-oriented - you understand how small configuration changes impact systems
Systems-minded - you think in processes, logic, and automation
Data-curious - interested in how operational improvements drive revenue
Comfortable balancing structured governance with fast-paced marketing
Proactive in spotting automation opportunities and inefficiencies
Able to communicate with both technical and non-technical teams
Motivated to build a career in Revenue Operations or Marketing Operations
The Perks (The important details)
Salary: Dependent on experience
Performance-based bonus: Up to 20% of base salary (10% company performance + 10% team performance).
Hybrid Working: 2 days a week in our Brighton office for full-time team members.
Holiday: 25 days + bank holidays + your birthday off!
Duvet days: 3 duvet days per year
Healthcare: Vitality Healthcare
Learning & Development: £1000 per annum personal learning budget.
Our commitment to inclusion
At BrightLocal, we believe the best ideas come from diverse perspectives.
We are proud to be an equal opportunity employer, and we are committed to building a team where everyone feels welcome, supported, and able to do their best work. When people feel they belong, great things happen.
We strongly encourage applications from women and underrepresented groups in our industry. If this role excites you, but you do not meet every single requirement, we would still love to hear from you. Research shows that some people are less likely to apply unless they meet 100% of the criteria. Your experience, perspective, and potential matter more than ticking every box.
We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.
