Senior marketing specialist Work, Jobs in Pathhead, Fif (with Salaries)

CRM - Senior CRM & Loyalty Manager
Schuh —Livingston
- Full-time
- Salesforce
- English
- Microsoft Office
- Employee assistance programme
- Employee discount
Senior Marketing Specialist
Charles River Laboratories —Tranent
- Full-time
- Sales
- Marketing
- Social media management
Senior Events Manager
Aberdeen —Edinburgh
- Full-time
- Hybrid work
- Salesforce
- Project management
- Travel
- Annual leave
- Employee discount
Senior Therapy Sales Specialist
Medtronic —Edinburgh
- £55,040 - £82,560 a year
- Full-time
- Nursing
- Business development
- Communication skills
Senior Manager, Funding & Financing – Commercial & Financial Advisory, Infrastructure and Capital Programmes: Strategy, Risk and Transactions Advisory
Deloitte —Edinburgh
- Hybrid work
- Business development
- Contracts
- Leadership
Marketing and Communications Officer
Heriot Watt University —Edinburgh
- £31,236 - £36,636 a year
- Full-time
- Analysis skills
- SharePoint
- IT
- Annual leave
- Flexible schedule
3d
Senior Business Development Executive
Burges Salmon —Edinburgh
- Business development
- Organisational skills
- Communication skills
9d
Strategic Development Director
Lloyds Banking Group —Edinburgh
- £85,493 - £100,580 a year
- Full-time
- Analysis skills
- Presentation skills
2d
Senior Digital Marketing Executive
Perth Theatre and Concert Hall —Perth
- £28,502 a year
- Full-time
- Hybrid work
Quick apply
11d
Senior / Principal Sustainability Consultant – BREEAM Assessor
Turner & Townsend —Edinburgh
- Full-time
- Engineering
- Business development
- Mentoring
Quick apply
Senior Account Executive - AI Software Sales & professional services
MaxAccelerate —Edinburgh
- Full-time
- Remote
- Oracle
- Sales
- Salesforce
Quick apply
Senior Procurement Consultant
Turner & Townsend —Edinburgh
- Full-time
- Engineering
- Travel
- Contracts
Quick apply
Marketing Executive - Partner Growth
FreeAgent —Edinburgh
- £27,500 - £31,000 a year
- Full-time
- Hybrid work
- CRM software
- Data analysis skills
- Analysis skills
Quick apply
Client Portfolio Manager - Private Equity
Columbia Threadneedle Investments —Edinburgh
- Full-time
- IT
- In-person
- Communication skills
- Work from home
Procurement Consultant - All Levels (Security Cleared)
Turner & Townsend —Edinburgh
- Full-time
- Engineering
- Travel
- Contracts
Quick apply
Audit Manager
BDO —Edinburgh
- Full-time
- Project management
Corporate Tax Manager
SW Group —Kirkcaldy
- Full-time
- Hybrid work
- Business development
- Project management
- Leadership
Quick apply
Sr. Digital Design Engineer, Team Lead
Allegro MicroSystems, LLC —Musselburgh
- Full-time
- Doctoral degree
- Master's degree
- Travel
Tax Technology Solutions Manager
Saffery —Edinburgh
- Full-time
- Hybrid work
- Azure
- SQL
- Tax experience
- Profit sharing
- Annual leave
Restaurant Manager / Store Manager
Domino's —Edinburgh
- £32,400 - £33,400 a year
- Weekend availability
- English
- Leadership
- Restaurant experience
Quick apply
7d

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CRM - Senior CRM & Loyalty Manager

Schuh -
Livingston

Apply Now

Job details

Full-time

Benefits

Company pension
Employee assistance programme
Employee discount
Flexible schedule

Qualifications

Jira
Salesforce
English
Microsoft Office
Confluence
Contracts
Martech
Microsoft Project
AI
Leadership

Full job description

The Senior CRM and Loyalty Manager is responsible for recruiting and managing a team of campaign and loyalty specialists. An expert in the field of CRM, loyalty and customer marketing - their remit is to lead and own on the Loyalty programme proposition including; maintenance, innovations, projects, performance, reporting and analysis. Additionally, they lead on all customer journeys and mobile messaging all with a goal to increase customer satisfaction and key KPIs including; revenue, profitability, frequency, AOV, APRU and CLTV.
This is a strategic role with an emphasis on delivery and mentoring.
This is a high-profile role with lots of visibility.
Reports to: Head of CRM
Team: CRM & Loyalty team within Digital Remit
Works closely with: CRM Analytics team, CRM Audience and Systems team, Trade Email team, Digital Marketing team, Ecommerce team, Retail, Marketing and Finance.

Desirable Product Knowledge & Experience :

Strong Salesforce experience across SFMC, Loyalty Management and Service Cloud
Loyalty schemesCampaign management
Customer lifecycle journey building
Testing
Project management
Data literate and data driven
Reporting, analytics and insight
Refer a Friend Schemes
Movable Ink/ Personalisation
Mobile Wallet marketing platforms
Google Drive and Microsoft Office suites
Project management tools, Jira & Confluence
Strong understanding of MarTech stack, including platform integrations and data flow

Main Duties & Responsibilities:

Work with Senior CRM and Digital team to define and deliver CRM campaign and loyalty strategy
Lead mentor and support the team to:
Define CRM and loyalty lifecycle stage and deliver campaigns, developing automated and triggered campaigns.
Deliver loyalty programme development and innovations.
Deliver CRM and loyalty led personalisation across email,web and stores.
Deliver customer communications across various channels including email, mobile messaging and web and stores.
Define economic model, tiers, rewards, benefits and promotions for loyalty programmes.
Deliver projects to increase profitability
Deliver day to day management of the CRM and loyalty campaigns and programme.
Define, deliver and QA CRM and Loyalty IT projects.
Troubleshoot issues as they arise
Conduct test and learn activity using MTV and implement learnings (multivariate testing)
Monitor and report on performance and KPIs and share with wider team and business
Increase acquisition, retention, engagement and value of loyalty customers
Define and deliver strategies and tactics to enhance KPI performance
Work alongside the email trade team and act as subject matter expert for campaigns that overlap with CRM and loyalty customers.
Align CRM and loyalty activity with the wider marketing calendar and business goals
Jointly manage and build relationships with CRM and loyalty 3rd parties.
Lead team to communicate, educate and train CX, retail and wider business on CRM and loyalty
Monitor and stay informed of industry innovations and competitor activities
Ensure brand DNA is conveyed in all CRM communications
Enthusiastic to learn and willing to get stuck in
Willingness to travel regularly
Contribute to customer research projects
Contribute to market expansion strategy
Ensure all activity with brands adheres to GDPR policies
Keep abreast of data legislation changes and collaborate with DPO
Understand and comply with the Company's Health & Safety policy and procedures.

Other skills & competencies:

Leadership
Communication
Innovation
Technically minded
Automation
Planning and organising
Project management
Problem solving
Stakeholder management
Confident presenting to stakeholders at all levels
Ecommerce and digital experience
Omnichannel experience across in-store & online
Negotiations and contracts
Forecasting
Personalisation
Multichannel projects
customer journeys
Customer lifecycle management
Cross channel communications
Managing 3rd parties
Testing and QA
Data feeds
AI knowledge and experience
Collaborative
Self starter
Positive, can do attitude
Decision making
Deadline focussed
Influential and good at building relationships
Mentoring
Commercial
Creative
Fashion and footwear industry knowledge
Segmentation
Detail orientated
Accuracy
Clear sense of priorities
Multitasking
Excel
Numerate
MTV testing
Strong command of English language
Data Analysis and insight
Data storytelling/ contextualising data
Data visualisation
About the perks/benefits
Up to 40% product discount for you and your loved ones
34 Days holidays
Your birthday off to celebrate you
Flexible working hours / contracts to work when suits you
Perk platform for hundreds of discounts
Manage, save and access your wages as you earn them to get paid your way
Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.
A pension scheme to help you save for the future
Development and progression opportunities across store and Head Office
Opportunity to be a part of our company Purpose Groups

About schuh

At schuh we are the ‘Same but different’.

By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves.

This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly.

We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.

Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact [email protected]

#INDHP

Apply Now

Refine Your Search

senior marketing specialist jobs in pathhead, fif

CRM - Senior CRM & Loyalty Manager

Senior Marketing Specialist

Senior Events Manager

Senior Therapy Sales Specialist

Senior Manager, Funding & Financing – Commercial & Financial Advisory, Infrastructure and Capital Programmes: Strategy, Risk and Transactions Advisory

Marketing and Communications Officer

Senior Business Development Executive

Strategic Development Director

Senior Digital Marketing Executive

Senior / Principal Sustainability Consultant – BREEAM Assessor

Senior Account Executive - AI Software Sales & professional services

Senior Procurement Consultant

Marketing Executive - Partner Growth

Client Portfolio Manager - Private Equity

Procurement Consultant - All Levels (Security Cleared)

Audit Manager

Corporate Tax Manager

Sr. Digital Design Engineer, Team Lead

Tax Technology Solutions Manager

Restaurant Manager / Store Manager

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