Because we strive to put people first. Culture, our way.
Marketing & Brand at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
Join Primark’s Digital team as a Digital Visual Merchandiser, driving category campaigns and product launches across international websites through data-driven merchandising and cross-functional collaboration.
You'll help deliver a consistent brand experience, bringing key trends, styles, and promotions to life while enhancing the online customer journey.
What You’ll Do as a Digital Visual Merchandising Assistant
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
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Deliver on-brand product content across all Primark sites, ensuring consistency and relevance.
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Align digital merchandising with business priorities, focusing on key international markets: Germany, Spain, France, Italy, and the US.
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Partner with Digital Merchandising & Trading teams to support UK Click & Collect campaigns and drive performance against KPIs.
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Collaborate with Buying, Digital Marketing, Content, and Studio teams to launch priority styles, collections, and promotions in line with marketing plans.
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Support SEO-led content creation and page builds, working with the Visual Merchandising Officer to grow non-branded authority in key markets.
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Build and maintain campaign content pages across all territories.
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Validate international category landing page (CLP) updates and ensure accurate linking and content alignment.
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Track and report on campaign readiness across digital touchpoints, supporting workflow prioritisation and delivery.
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Report on campaign and international merchandising performance using available analytics and insight tools. Identify learnings to continuously improve future campaign performance and customer engagement.
What You’ll Bring
We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:
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Minimum 1 year of experience in a digital role, with experience using content management systems and managing digital content.
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Strong IT proficiency, including Excel, Microsoft Office Suite, and the ability to work effectively with digital tools and platforms.
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Customer-focused mindset with a strong understanding of the user experience and a passion for digital merchandising, fashion, and lifestyle trends.
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Strong collaboration and communication skills, with the ability to build positive relationships and contribute effectively across teams.
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Able to thrive in a fast-paced environment, managing multiple competing priorities and working to tight delivery timelines.
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Self-motivated, results-oriented, and a proactive problem solver, with the ability to work independently and drive outcomes.
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Committed to continuous learning and sharing best practices, while actively supporting team development.
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Passionate about the fashion industry and the Primark brand, acting as a natural ambassador for Primark’s values and vision.
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.
Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
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REQ ID: JR-11695
