JPart-Time Local Marketing & Community Engagement Executive
EasyStorage Swindon
Role Purpose
EasyStorage Swindon is looking for an enthusiastic, proactive and commercially minded Local Marketing & Community Engagement Executive to help establish our brand as the leading self-storage provider in Swindon and the surrounding area.
This role is focused on generating local awareness, developing community relationships and creating new business opportunities through grassroots marketing initiatives.
The successful candidate will work alongside EasyStorage's national marketing activities, including our website, SEO, Google advertising, national social media campaigns and central marketing support. Their role is to complement these efforts by creating a strong local presence within the Swindon community.
Objectives of the Role
The primary objectives of this position are to:
- Increase local awareness of the EasyStorage Swindon brand.
- Generate enquiries from residential and business customers.
- Develop long-term referral relationships with local businesses and organisations.
- Position EasyStorage as an active and trusted member of the Swindon business community.
- Support occupancy growth and revenue generation through local marketing initiatives.
- Create engaging local content that strengthens our online presence.
Success will be measured by lead generation, referral partnerships, community engagement and contribution towards increasing site occupancy.
Key Responsibilities - Community & Local Business Development
- Visit local businesses to introduce EasyStorage and build referral partnerships.
- Develop relationships with:
- Estate agents
- Letting agents
- House builders
- Removal companies
- Builders' merchants
- Kitchen and bathroom suppliers
- Trade counters
- Local manufacturers
- Industrial estates
- Office parks
- Business parks
- Establish partnerships with local charities and community organisations who may require storage or could benefit from fundraising partnerships.
- Build relationships with local schools, sports clubs and community groups.
- Identify sponsorship opportunities that provide strong local visibility.
Local Marketing
Plan and implement local marketing initiatives including:
- Leaflet distribution campaigns.
- Local press opportunities.
- Community noticeboards.
- Local magazine advertising.
- Radio promotions where appropriate.
- Promotional events.
- Open days.
- Customer referral campaigns.
- Local competitions.
- Seasonal promotions.
- Promotional signage opportunities.
Identify new and creative ways to increase awareness of EasyStorage within the local community.
Social Media & Content Creation
Create engaging local content for:
- Facebook
- Instagram
- LinkedIn
- TikTok (where appropriate)
This includes:
- Customer success stories.
- Behind-the-scenes content.
- Time-lapse videos.
- New container arrivals.
- Local promotions.
- Charity partnerships.
- Community events.
- Business customer case studies.
- Staff introductions.
- Helpful storage advice.
Represent EasyStorage at:
- Local business networking events.
- Chamber of Commerce meetings.
- Business breakfasts.
- Trade events.
- Community fairs.
- Charity events.
- Local exhibitions.
Develop relationships that generate long-term referral opportunities.
Partnership Development
Identify and develop strategic partnerships with organisations such as:
- Removal companies
- House clearance firms
- Probate specialists
- Interior designers
- Builders
- Kitchen installers
- Property developers
- Student accommodation providers
- Universities and colleges
- Housing associations
- Local employers
Create mutually beneficial referral arrangements wherever possible.
Marketing Administration
- Maintain a database of marketing activity.
- Track enquiries generated from local campaigns.
- Measure return on investment for marketing initiatives.
- Report monthly on activity, leads and results.
- Manage local marketing materials and promotional stock.
Other Local Marketing Ideas
The successful candidate will also be encouraged to develop new initiatives such as:
- "Storage Tips" video series.
- Charity collection days.
- Skip replacement promotions.
- Home decluttering workshops.
- Moving home seminars with estate agents.
- Local business storage breakfasts.
- Trade customer loyalty schemes.
- Van branding opportunities.
- Local sponsorships.
- Referral reward programmes.
- Student storage campaigns.
- Christmas storage promotions.
- Spring decluttering campaigns.
- Partnerships with local influencers and community groups.
Creativity and initiative are strongly encouraged.
Skills & Experience
We're looking for someone who enjoys meeting people and building relationships.
Ideally, you will have experience in one or more of the following:
- Local marketing
- Business development
- Community engagement
- Sales
- Event management
- Customer relationship management
- Social media marketing
- Retail marketing
- Estate agency
- Business networking
You do not need experience in the storage industry—we can teach that.
Personal Qualities
The ideal candidate will be:
- Friendly and approachable.
- Confident speaking to new people.
- Self-motivated and able to work independently.
- Well organised.
- Creative and full of ideas.
- Professional and trustworthy.
- Commercially aware.
- Comfortable using social media.
- A strong communicator, both written and verbal.
- Passionate about supporting local businesses and the community.
Hours
- Approximately 5-10 hours per week (flexible).
- Working hours can be arranged to suit the successful candidate.
Location
Based in Swindon with regular travel across the local area.
What Success Looks Like
Within the first 12 months, we would expect the successful candidate to have:
- Established a strong network of local referral partners.
- Developed relationships with key charities and community organisations.
- Increased local brand awareness.
- Created a regular pipeline of engaging local social media content.
- Represented EasyStorage at local networking events.
- Generated a measurable increase in customer enquiries through local marketing initiatives.
- Become the recognised local ambassador for EasyStorage Swindon.
Pay: £14.00-£18.00 per hour
Work Location: Remote
