Haywards Heath Hybrid Yearly salary: £35,000 - £40,000
Join one of Europe’s fastest‑growing wellbeing tech companies
Are you ready to step into the next role in your marketing career? Do you want to see the real‑world impact of your work on people’s everyday wellbeing?
At Epassi, you’ll join a fast‑paced, friendly, and ambitious environment where your work genuinely matters. You’ll be trusted with responsibility, supported by experienced teammates, and encouraged to learn quickly as we continue to grow across Europe.
Epassi’s purpose is to boost everyday wellbeing. We’re a leading provider of employee benefit solutions, helping people get more value from daily life through simple, digital experiences. Founded in Finland in 2007, we were the first company in Europe to launch a mobile‑payable employee benefit solution, and we’ve been growing ever since, expanding our products and entering new markets.
In the UK, we work closely with employers and HR teams to support employee wellbeing through flexible, easy‑to‑use benefit solutions that drive engagement, retention, and long‑term impact.
We’ve been recognised by the Financial Times as one of Europe’s fastest‑growing companies multiple times — but what really excites us is what comes next.
We’re now hiring a Demand Generation & Growth Specialist to join our UK team, based in our Haywards Heath office
Your mission at Epassi
As our Demand Generation & Growth Specialist, you’ll help shape how we attract, engage, and convert HR and Benefits decision‑makers into meaningful revenue opportunities. Rather than focusing on one channel or tactic, you’ll own the full journey from first touch to qualified pipeline, with clear visibility into the impact of your work on business growth.
You’ll join at an exciting moment as we continue to scale, giving you the space to influence strategy, experiment, and build campaigns that genuinely move the needle. Supported by a strong team across Performance and Content, this role combines strategic thinking with hands‑on execution and gives you the chance to make your mark.
Your responsibilities will be:
Take ownership of our end‑to‑end demand generation strategy across key markets, industries, and segments
Design and execute high‑impact, multi‑channel campaigns across paid media, email, social, and events
Shape compelling messaging and positioning in partnership with Product Marketing
Drive continuous improvement across landing pages and conversion journeys
Build and optimise lead nurture and lifecycle programmes in HubSpot
Work closely with Sales to improve lead quality, pipeline progression, and revenue outcomes
Own the commercial success of events, roundtables, and field marketing initiatives
You’ll be successful in this role if you:
Consistently generate qualified pipeline that converts into revenue
Improve funnel performance — from conversion rates to lead quality and speed to close
Launch campaigns that align tightly with sales priorities and market needs
Use data and insight to test, learn, and scale what works
Are seen as a trusted growth partner by Sales and Marketing stakeholders
What you’ll be doing (daily):
Designing, launching, and optimising campaigns across multiple channels
Writing and refining campaign copy for emails, landing pages, ads, and LinkedIn
Collaborating with Product Marketing and Content to bring campaigns to life
Reviewing performance metrics and translating insights into action
Building and improving nurture journeys and lifecycle flows in HubSpot
Partnering with Sales to review pipeline quality and campaign impact
Coordinating with specialists while retaining ownership of outcomes
What you should bring:
2+ years’ experience in Demand Generation, Growth Marketing, or Lifecycle Marketing
A strong grasp of B2B funnels, pipeline metrics, and conversion optimisation
Hands‑on experience with HubSpot, WordPress, Google Analytics, and Asana
Confidence running campaigns end‑to‑end — from idea to execution to optimisation
A bias for action, with the curiosity to test and improve continuously
Your track record:
Delivering campaigns that generate pipeline, not just leads
Owning initiatives end‑to‑end and being accountable for outcomes
Improving conversion rates, lead quality, or revenue contribution
Working cross‑functionally with Sales and Marketing to achieve shared goals
Your competency profile:
Commercial ownership: You care deeply about impact, outcomes, and revenue
Strategic mindset: You understand how channels, messaging, and funnel stages connect
Hands‑on execution: You’re comfortable building, launching, testing, and iterating yourself
Collaboration: You thrive in cross‑functional teams and value shared success
Analytical thinking: You use data to guide decisions and prioritisation
Creative problem‑solving: You enjoy finding smarter, more effective ways to drive growth
Why you should work with us
Fast‑growing international company with a meaningful mission – As part of the Epassi Group, we operate in over 10 countries and are shaping the future of wellbeing with more than 1,000 employees across Europe.
Comprehensive & flexible benefits package – We believe benefits should support real life - your life. Our wide-ranging and flexible offering is designed to help you look after your health, finances, and lifestyle in a way that works for you. Enjoy fully funded healthcare services and dental insurance, life assurance, discounted health screenings, carbon‑offsetting and forest‑planting initiatives, plus access to our employee incentive scheme and health & wellbeing fund. You can personalise your package even further with options like the Cycle to Work scheme, tech scheme (interest‑free loan), EV salary‑sacrifice car scheme, holiday discounts via UTC, and the ability to buy or sell holiday. And to top it off, you also get your birthday as an additional day off.
Personal development – Grow your career with a personalised development plan, annual training budget, and full access to Coursera to support continuous learning.
Work community – Our offices in Haywards Heath and Leatherhead offer a friendly and welcoming environment, with stocked drinks, fresh fruit and snacks and regular company‑sponsored team events to keep us connected.
Time off – 25 days per year based on a 5‑day workweek, with the flexibility to adjust your allowance through our buy/sell holiday scheme.
Mental wellbeing – Access a full range of wellbeing support, including Auntie’s professional mental health coaching and our Employee Assistance Programme (EAP), providing confidential guidance and support whenever you need it.
Work with great people
Tianran Li
Product Owner
"Epassi is a youngster who is energetic and brings the best to the people. Best things working at Epassi is that we have good benefits. You can always learn something new and implement it in practice."
Aleksandra Wnuk
Backend Developer
"Work environment at Epassi is healthy and not stressful, and you can take part here in many interesting projects."
Marcin Gołubienko
Full Stack Developer
"During my work experience, I’ve got opportunity to touch every aspect of software delivery - not only from coding point of view."
Alexandra Andersson
Customer Service Agent
"The best thing about working at Epassi is colleagues. It is easy to get along with everyone, regardless of age and origin! My team has a good team spirit and we work well together to meet our goals!"
Great Place to Work
Company events
Hybrid and flexible working style
Modern working tools
International environment
Benefit package for wellbeing support
Private health support
