About the Role
The Bars Manager leads all day-to-day operations of a WET trade venue, driving exceptional guest experiences, tight control of commercial performance, and the development of a highly engaged, service led team.
As a Venue Manager, you’ll be vital in helping our guest’s create smiles – getting stuck in to give them a great dining experience! You’ll be part of a big team of people who are responsible for providing our guests with an altogether more fun and entertaining holiday.
You should enjoy developing people and be passionate about delivering exceptional experiences to guests by nurturing, training and coaching the team in a fun-filled environment.
You will drive standards and have the ability to lead the team to excellence, incorporating all brand standards and Butlin’s way of working
Reporting to the Head of Department, you’ll enjoy the buzz of a busy environment and will drive your team to maintain high levels of hygiene and cleanliness.
You’ll have the ability to drive consistent brand standards whilst being guest obsessed and operating efficiently in everything you do.
The role will also involve analysing KPI’s and stock control systems to maximise gross profit margins and adhering to food safety and health & safety policies.
You should have a real passion for leading by example and inspiring others to deliver experiences that truly delight our guests. You should be an advocate for your team’s fulfilment at work, ensuring that you are having regular 121's and PDP discussions to support their development and career with Butlin’s.
As with all roles at Butlin’s, no day will be the same and you will need to enjoy thinking on your feet, getting stuck in, and ensuring that our guest experience is always your number one priority.
We are looking for an individual to deliver a brilliantly executed bar experience through fast, safe, friendly service and consistent product quality. Champion commercial success by maximising stock yield, managing cellar and product controls, and driving sales through product mix, upselling, and activation. Use insight (P&L, SPH, stock results, yield reports, NPS, team data, guest volumes) to make informed decisions that elevate performance. Be highly visible on the floor, leading standards, coaching in real time, and interacting with guests to create memorable moments.
Delivering an amazing experience to our guests is the most important part of this role so you should be passionate about every interaction and should seek opportunities to improve this wherever possible.
Guest Experience & Service Leadership (WET Focused)
- Own the full guest experience within the bar, ensuring speed, quality and friendliness of service during all trade patterns.
- Actively manage guest flow to reduce queue times and maintain a lively, well organised bar environment.
- Ensure consistency of product delivery across all WET categories (draught, spirits, cocktails, hot beverages, premium serves).
- Use NPS trends and guest comments to improve service points, product mix, and bar layout where possible.
- Be highly visible during peak trading to support, coach, and solve issues in real time.
Commercial, Stock & Business Performance
- Full accountability for stock results, including:
- stock yield performance
- line checks
- waste reduction
- stock rotation & product care
- safe cellar management
- cash variances
- Use stock reports to identify patterns, risks or opportunities and implement action plans to improve yields and reduce loss.
- Contribute ideas to increase WET sales: premiumisation, product placement, seasonal activation, and upsell training.
- Deliver labour plans aligned to forecasted demand, improving productivity without compromising service.
- Complete rotas in SAM 3 weeks ahead and ensure accuracy in payroll closing.
- Drive the profitability of the bar through margins, SPH, ATV, and effective promotions.
Team Leadership, Culture & Development
- Create clear, measurable objectives for supervisors that drive performance in revenue generation, queue management, profit protection, compliance, Guest experience, and team experience.
- Lead and develop a positive, high performance bar team through coaching, recognition, and hands on guidance.
- Ensure all team members are fully trained in product knowledge, pouring standards, cellar safety and responsible alcohol retailing (Challenge 25, refusals, licensing obligations).
- Conduct meaningful 1:1s, PDPs, performance reviews and use realtime feedback to support development.
- Role-model Butlin’s Values and Leadership Behaviours at all times.
- Build a multiskilled team capable of flexing across the resort to meet guest volume and business need.
- Actively improve team retention through recognition, support, development opportunities and open communication.
Operational Excellence, Safety & Compliance
- Ensure complete compliance with licensing legislation, including Challenge policies, refusals logs, trading hours and responsible retailing.
- Oversee cellar management to guarantee safety, product quality, proper changeover, gas system handling and hygiene.
- Maintain full audit readiness across:
- bar cleanliness and organisation
- food safety
- H&S and COSHH
- security, cash handling and stock holding
- brand standards
- Lead venue opening/closing routines and complete daily operational checks.
- Escalate risks appropriately and own corrective actions.
Cross Resort Collaboration & Leadership
- Work closely with Central Commercial & Procurement to align on product range, price changes and yield objectives.
- Build strong relationships with leadership teams and peers across all resorts to share ideas and improve performance.
- Support other venues and departments when operational needs shift
- Championing Butlin’s Team member plus modelling optimisation labour alongside other resort leaders.
Did you know Billy Butlin was the first person to introduce dodgems to the UK? That's right, 'fun' is in our DNA, and we've been delighting guests for almost 90 years. Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture.
As The Home of Entertainment, we pull out all the stops to provide our guests with an 'Altogether More Entertaining and Fun Break', from all-action family holidays to adult-only Big Weekenders, brought to life through our three mighty values. So, if you're looking for a role where you can Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Care For Each Other, we think you'll fit right in!
