Cluster sales manager mice Work, Jobs in Wokingham (with Salaries)

Cluster Sales Manager MICE
The Roseate Reading —Reading
- Full-time
- CRM software
- Hospitality
- Sales
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Cluster Sales Manager MICE
The Roseate Reading —Reading
Minimum 2 years' experience in hotel sales, luxury hospitality sales, business development, events sales, or wedding sales.
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Cluster Sales Manager MICE

The Roseate Reading
Reading

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Job details

Full-time

Qualifications

CRM software
Hospitality
Sales
Business development
Organisational skills
Negotiation
Hotel experience

Full job description

Job Title

Cluster Meetings & Events Sales Manager

Department

Sales & Marketing

Reports To

Regional General Manager

Role Overview

As a Cluster Meetings & Events Manager, you will be responsible for driving Meetings, Events, Conference and Wedding revenue across a portfolio of luxury hotels. This is a proactive sales-focused role centred on identifying new business opportunities, developing strategic partnerships, increasing market share and positioning the hotels as premier destinations for luxury events and weddings.

You will act as a brand ambassador, representing the hotels within the local and regional business community, cultivating relationships with corporate clients, event agencies, wedding planners and luxury lifestyle partners. Through a combination of networking, business development, account management and market intelligence, you will generate new revenue streams while enhancing the visibility and reputation of the hotel group.

Key Responsibilities

Business Development

Proactively seek and secure new Meetings, Events, Conference and Wedding business across all cluster properties.
Develop and execute targeted sales strategies to grow revenue and market share.
Identify and convert new corporate accounts, event agencies and strategic partners.
Conduct regular client appointments, sales calls, site visits and venue showcases.
Build a strong pipeline of qualified opportunities and maintain accurate sales forecasts.
Develop relationships with key decision-makers across corporate, association, social and luxury event sectors.

Wedding Market Growth

Lead initiatives to increase wedding enquiries, bookings and revenue across the hotel portfolio.
Build relationships with wedding planners, luxury bridal suppliers, photographers, florists and event designers.
Represent the hotels at wedding fairs, bridal showcases, and luxury lifestyle events.
Develop bespoke wedding experiences that reflect the luxury positioning of the brand.
Monitor market trends and competitor activity to identify new opportunities for growth.

Networking & Brand Representation

Act as an ambassador for the luxury hotel group within the local business and hospitality community.
Attend networking events, exhibitions, trade shows, wedding fairs and industry functions to generate leads and strengthen brand awareness.
Establish partnerships with local businesses, luxury brands, tourism organisations, and referral partners.
Host client entertainment events, familiarisation visits, and networking receptions.

Account Management

Develop and nurture relationships with existing clients to maximise repeat business opportunities.
Conduct regular account reviews and identify opportunities for account growth.
Deliver exceptional levels of service that reflect the standards of a luxury hospitality brand.
Ensure all client interactions are personalised, professional, and commercially focused.

Marketing & Digital Presence

Ensure all Meetings, Events and Wedding listings across online directories, venue-finding platforms and wedding websites are regularly reviewed and updated.
Work closely with the Marketing team to maximise exposure across digital channels.
Contribute to the development of promotional campaigns, luxury event packages and sales collateral.
Monitor online presence and recommend enhancements to improve lead generation and conversion.

Revenue & Performance

Achieve and exceed individual and cluster sales targets.
Drive revenue growth across meetings, conferences, events, private dining and weddings.
Monitor enquiry conversion, booking pace and market performance.
Produce regular sales activity reports and pipeline updates.
Ensure all opportunities and account activity are accurately maintained within the CRM system.

Skills & Experience

Essential

Minimum 2 years' experience in hotel sales, luxury hospitality sales, business development, events sales, or wedding sales.
Proven track record of generating new business and delivering revenue growth.
Strong networking, negotiation, and relationship-building skills.
Excellent communication and presentation abilities.
Commercially driven with a proactive and entrepreneurial approach.
Ability to work independently and manage a varied sales territory.
Flexibility to travel between properties and client locations.
Experience within a luxury hotel, resort, or premium hospitality environment.
Established network within the corporate, events, wedding, or luxury lifestyle sectors.
Knowledge of venue-finding platforms, CRM systems, and hospitality sales tools.

Personal Attributes

Passionate about luxury hospitality and exceptional guest experiences.
Confident, polished, and professional ambassador for the brand.
Highly motivated and target driven.
Creative in identifying business opportunities and partnerships.
Strong attention to detail and organisational skills.
Resilient, adaptable, and results focused.

INDBOH

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Cluster Sales Manager MICE

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