International. Sport-passionate. Collaborative team members. Stronger together through our driving force to bring people together through sports to make wellbeing accessible for all.
At Decathlon UK, we offer Careers That Let You Play. As part of the DECATHLON Group, one of the world's largest sports retailers headquartered in France, we specialise in creating and distributing sports products through online and physical stores across 56 countries with over 1,700 locations. With over 40+ stores in the UK, our mission is to be the spirited champion of sports and healthier living in the nation!
About the Role
As a Store Manager, you will attract customers, create exceptional shopping experiences, and lead a motivated team to drive sales and customer loyalty. Your leadership will build an inspiring store environment centered around active living, sustainability, and lasting customer connections.
Key Responsibilities
1. Commercial Strategy & Local Community Engagement
Build & Lead Commercial Projects: Co-build and execute an omnichannel commercial plan tailored to the needs of local customers.
Product & Service Offering: Offer a high-performing, sustainable, and omnichannel range of products and services expected by local shoppers.
Local Relationships: Build strong connections with local institutions, public authorities, trade associations, and partners to promote active living and eco-mobility.
Data-Driven Decisions: Leverage business data and insights to guide store trajectory and performance.
2. Store Operations & Customer Experience
In-Store Business Excellence: Oversee core store operations including sales, merchandising layouts, commercial dynamism, inventory, and mass planning.
Seasonal & National Initiatives: Execute national commercial strategies and seasonal priorities to optimize conversion rates.
Services & Sustainability: Expand new/second-hand product offerings, repair and buyback options, and workshop services to extend product lifespans.
Operational Efficiency: Coordinate team scheduling, hourly performance, and working conditions to ensure staff availability while meeting efficiency targets.
Safety & Security: Enforce strict compliance with store security, data protection, customer/team safety, and commercial legislation.
Eco-Responsibility: Manage site sustainability through waste management, energy conservation, and eco-friendly practices.
3. Team Leadership & Development
Culture & Engagement: Foster a safe, inclusive, and motivating work environment that brings company culture to life.
People Development: Conduct regular monthly individual reviews to support team growth, upskilling, and mentorship.
Recruitment & Workforce Structure: Identify staffing needs, recruit talent, and align the store structure with long-term commercial goals.
Compliance: Enforce UK employment law, staff management regulations, and social framework guidelines.
4. Financial Accountability & Performance
Trajectory & Forecasting: Formulate and manage an ambitious, deliverable annual trajectory alongside accurate monthly forecasting.
Profitability & Cost Control: Optimize store organisation and cost ratios to maximize store turnover and overall profitability.
Candidate Requirements & Core Competencies
Human & Interpersonal Skills: Strong prioritisation, active listening, collaboration, persuasive communication, organizational skills, and goal setting.
Technical & Management Skills:
Proven experience in store commercial policy, layout management, and omnichannel retail operations.
Track record of managing store schedules, human structure, and hourly performance.
Strong team development, recruitment, and UK employment law compliance experience.
Financial acumen (store P&L, turnover, profit forecasting, and cost management).
Capability in crisis management and security compliance.
If you’re someone who thrives in a dynamic environment, a career at Decathlon could be a great fit. Our welcoming culture, rooted in values of vitality, responsibility, generosity, and authenticity—and brought together by a shared passion for sports—offers a truly enriching experience for everyone.
Get to enjoy the following benefits and perks:
Healthy discounts on all Decathlon goodies
Fun weekly Staff Sports/Activities
Pedal your way to work with the Cycle-to-Work Scheme
Dive into top-notch training at Decathlon Academy
Dive into hundreds of discount vouchers (think groceries, travel, shopping, and more!) with our discount hub developed by SmartSpending!
… and many more
