Digital Marketing Manager
Location: Leighton Buzzard, Full-Time, In-office 5 days
Salary: £45,000 - £60,000
Company: GPE Scientific Ltd
Reporting to: Marketing Director
About GPE Scientific
GPE Scientific equips chemistry and life science laboratories across the UK and Ireland. We supply specialist laboratory equipment, design new and expanding labs, and hand-blow custom scientific glassware in our own workshop.
For more than 60 years, we have built a strong reputation in specialist scientific lab supply. Our customers include universities, research institutes, pharmaceutical companies, biotechnology businesses, healthcare organisations and industrial laboratories. They come to us for credible advice, specialist products and reliable support.
Our strength has always come from technical understanding, long-standing supplier relationships and a practical knowledge of what laboratories need. As the business continues to grow, we want our digital presence to reflect that strength with greater visibility, clarity, performance and commercial focus.
We are now looking for a Digital Marketing Manager to help improve how GPE Scientific is found, engaged with and measured across digital channels.
Who we are looking for
We are looking for a commercially minded Digital Marketing Manager who can take ownership of GPE’s digital marketing performance across website, search, email, automation and reporting.
This role needs someone who can improve how customers find GPE online, how they move through the website, how campaigns are delivered through digital channels and how marketing performance is measured. You will be expected to bring structure to digital activity, improve visibility for priority products and services, and help turn online engagement into clearer commercial opportunity.
Working closely with the Marketing Director, you will have clear strategic direction, senior support and genuine ownership of a commercially important area of the business. We are looking for someone who is analytical, organised and commercially aware, with the ability to improve digital systems, manage digital campaigns and explain performance clearly to the wider business.
What you will own
You will be responsible for the performance, structure and commercial effectiveness of GPE’s digital marketing activity.
· Website performance, structure and ongoing improvement.
· SEO, organic search visibility and priority-page performance.
· Paid search and digital advertising activity.
· Email marketing, newsletters and digital campaign delivery.
· Social media scheduling, publishing, performance and reporting, working within defined brand guidelines and commercial direction.
· Marketing automation, lead nurturing and CRM-connected activity.
· Digital campaign execution, working from agreed campaign propositions and commercial direction.
· Website content implementation, product uploads and digital asset coordination.
· Analytics, attribution, reporting and performance insight.
· Conversion improvement across digital journeys and enquiry pathways.
What you will do
This role combines digital marketing expertise with structured performance improvement. You will manage the systems, channels and activity that help relevant customers find GPE, engage with our products and services, and move towards measurable commercial opportunity.
· Manage and improve GPE’s website as a core commercial marketing asset.
· Improve SEO performance across priority product, supplier, sector and service pages.
· Manage paid search and digital advertising activity where commercially relevant.
· Deliver email marketing activity, newsletters and digital campaign communications.
· Manage social media activity across relevant channels, including scheduling, publishing, performance tracking and improvement.
· Build and improve digital customer journeys from awareness through to enquiry.
· Support campaign delivery across website, email, paid search and other digital channels.
· Manage product uploads, digital content updates, imagery coordination and website data quality.
· Work with the Marketing Director, sales colleagues and technical specialists to ensure digital activity reflects commercial priorities.
· Improve tracking, attribution and reporting across web, CRM and campaign activity.
· Build dashboards and performance reporting that help the business understand what is working.
· Identify opportunities to improve conversion, engagement and measurable progression.
· Support the Marketing Director in building a more structured, commercially focused marketing function.
Skills and experience
Required skills and experience
We are looking for someone who can demonstrate:
· A background in digital marketing, performance marketing, website marketing or B2B marketing.
· Strong commercial judgement and the ability to turn business priorities into measurable digital activity.
· Experience managing SEO, paid search, email marketing or digital campaign delivery.
· Experience improving website performance, user journeys or conversion pathways.
· Confidence working with CMS platforms, analytics tools and digital marketing systems.
· The ability to translate product, campaign or commercial priorities into effective digital execution.
· Strong organisational skills, with the ability to manage multiple priorities without losing quality or focus.
· Confidence working with sales teams, internal stakeholders, suppliers and external agencies.
· Good analytical judgement and the ability to explain digital performance clearly.
· The confidence to bring ideas, challenge assumptions and improve how things are done.
Ideal skills and experience
It would also be useful if you have worked in or around specialist markets before, particularly where products, customers or buying journeys require more considered digital journeys.
Helpful experience would include exposure to:
· Scientific, laboratory, healthcare, engineering, manufacturing, technical or specialist distribution markets.
· Technical products, specialist equipment or complex B2B buying journeys.
· Large product catalogues, ecommerce platforms, procurement portals or technical product databases.
What success looks like
Success in this role will mean stronger digital visibility, better customer journeys and clearer performance measurement across GPE's digital channels.
You will help ensure that the website works harder as a commercial asset, priority pages become more visible, digital campaigns are delivered with clearer tracking, and customers can move more easily from interest to enquiry. Sales and marketing teams should have better insight into digital performance. Campaigns should have stronger digital execution. Reporting should give the business a clearer view of which activity is creating engagement and opportunity.
Over time, this role should help ensure that GPE's technical strength, supplier relationships and specialist capability are supported by a stronger, more measurable digital marketing infrastructure.
Remuneration package
· £45,000 - £60,000 salary.
· 24 days holiday, rising to 25 after 3 years.
· Corporate pension scheme & life insurance cover.
Why join GPE Scientific?
This is an opportunity to step into a role with genuine ownership, senior support and visible impact inside a specialist scientific business.
You will work closely with the Marketing Director and have direct access to the commercial priorities shaping GPE's next stage of growth. The role gives you the chance to build a major area of digital marketing capability, with clear impact on how customers find, understand and engage with the business.
For someone who wants responsibility, autonomy and a close connection between digital marketing work and business impact, this is a strong opportunity to help shape a growing marketing function and make a visible contribution to the future of the business.
Pay: £45,000.00-£60,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Work Location: In person
