Monkey Shoulder is one of the most exciting and culturally relevant brands in spirits, helping redefine how modern consumers engage with Scotch whisky. As Brand Manager, you will play a pivotal role in delivering bold, culturally-led brand experiences that drive commercial growth and build brand equity across the UK.
Working closely with Global Brand Teams and internal cross-functional stakeholders, you will support the development and execution of annual and multi-year brand plans, bringing global strategy to life through locally relevant activations, partnerships and campaigns. From our pioneering creative partnership with Fred Again, to fashion, music, and cultural collaborations, you'll help ensure Monkey Shoulder remains at the forefront of culture while accelerating growth in both the on-trade and off-trade.
This is a fast-paced, highly visible role that combines strategic thinking with exceptional execution, requiring strong agency management, stakeholder engagement and a genuine passion for understanding consumers and the venues, bartenders and partners shaping modern whisky culture.
- Support the development of annual brand plans and longer-term growth initiatives for Monkey Shoulder, ensuring local plans align with global brand strategy and commercial priorities.
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Lead the execution of integrated marketing campaigns and experiences that strengthen Monkey Shoulder's position as the whisky shaping contemporary drinking culture.
- Play a key role in maximising the UK cultural relevance, consumer engagement and commercial impact of Monkey Shoulder's multi-year creative partnership with Fred Again.
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Manage culturally relevant brand partnerships across music, fashion, lifestyle and hospitality, including collaborations with partners such as Percival.
- Partner closely with Customer Marketing, Commercial and On-Trade teams to deliver programmes that accelerate brand growth in the on-trade, creating advocacy among bartenders, venue partners and consumers.
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Spend regular time in trade, building relationships and gathering insights from customers, bartenders and key opinion formers. Occasional travel across the UK will be required.
- Manage and inspire a portfolio of agency partners, with particular focus on experiential and PR agencies, ensuring all work is delivered to the highest standards and with strong commercial accountability.
- Confidently represent the brand with customers, agency partners and internal stakeholders, delivering compelling presentations and influencing at all levels of the organisation.
- Collaborate with the Insights & Connections team to identify emerging consumer, cultural and category trends, translating insight into impactful activation opportunities.
- Build strong relationships with Global Brand Teams to ensure local activity complements international priorities and shares best practice across markets.
- Continuously monitor brand and category performance, identifying opportunities to optimise plans and drive stronger commercial results.
- Champion best-in-class execution, measurement and continuous improvement across all marketing investment and activity.
You're a commercially-minded marketer with a creative streak and challenger mindset. You thrive on building culturally relevant brands that earn their place in people's lives and are excited by the opportunity to help redefine how a new generation drinks whisky.
With experience in FMCG, drinks or a similarly fast-paced consumer category, you're comfortable balancing strategic thinking with brilliant execution. You enjoy getting out into trade, understanding what drives advocacy, and building strong relationships with customers, consumers and partners.
A confident communicator, you can present with impact, influence stakeholders and manage agency partners, particularly experiential and PR agencies, to deliver outstanding work. Most importantly, you'll be energised by the pace, ambition and cultural relevance of one of the brands changing the landscape of modern whisky drinking.
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
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Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
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Private Healthcare and Doctor@Hand (remote GP service).
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Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
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Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
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Our Life Assurance cover is a multiple of eight times your annual basic salary.
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Product allocation so that you can enjoy our fantastic portfolio of brands.
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Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
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Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
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Learning resources to help you be your best self.
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.
This vacancy is being advertised directly by William Grant & Sons. Unauthorised copying, reposting, or distribution of this advert by job boards, aggregators, or recruitment agencies is not permitted without prior written approval.
