The role
Moorepay is an Apax-backed payroll and HR software business, building the demand engine to grow faster. The Marketing Operations Manager owns the systems, data and processes that turn marketing activity into qualified, sales-ready demand. Owning the martech and AI stack, lead and campaign operations, ABX operations and lifecycle execution, the role is the operational backbone of a marketing function measured on pipeline and conversion - not volume.
You will plan and technically execute campaigns for both the demand and brand teams, own the forward plan and performance of the martech stack, keep us compliant (GDPR/PECR), manage vendors alongside procurement, set the operating standards and SOPs the team runs on, and lead a team of two - a Marketing Executive and a Marketing Coordinator. You will sit on the CRM steering group and lead by example as a data steward.
This role is a hybrid role, we ask to see you twice a month in our Swinton office
Campaign operations & execution
Own end-to-end campaign operations - the campaign calendar, planning, segmentation, targeting, QA, deployment and optimisation - for demand and brand alike.
Run robust QA and testing (A/B, multivariate, deliverability) so execution is consistently high quality, and work with the Marketing Analyst to turn performance into better next campaigns.
Own the stack for marketing execution - HubSpot at its core: campaigns, workflows, lead lifecycle and marketing-side configuration, plus roadmap and vendor relationships, to the requirements the Head of Demand Generation sets - partnering with the central data function, which owns enterprise integration, platform management and data governance, so integrations and data flows stay reliable and scalable.
Design and govern AI and agent workflows across the stack - content operations, campaign build, data enrichment, reporting - to give a lean team outsized capacity, with brand-voice and attribution governance gates.
Lead lifecycle, scoring & routing
Own the lead lifecycle framework: routing logic, lifecycle stages and SLAs with Business Development - every lead captured, qualified and moved to the right owner, fast.
Lifecycle & nurture execution
Run the operations behind the ABM programme - priority-account data, intent signals, audience orchestration, and the workflows, routing and follow-up that turn reach into meetings - partnering closely with Business Development.
Governance, compliance & vendors
Lead and develop two direct reports (Marketing Executive, Marketing Coordinator) - coaching, performance and clear progression - and own work management across the team so activity lines up with our KPIs.
- A marketing operations practitioner who has run the systems behind a pipeline-measured B2B function, end to end.
- Deep in HubSpot (or equivalent) - scoring, routing, workflows, integrations and reporting you built and troubleshot yourself.
- Strong on AI capability, first and third party, and how to turn it into real team productivity.
- A people leader who sets clear priorities, develops talent and builds a positive team culture.
- Governance-minded: high-quality SOPs, clean data, GDPR/PECR fluency.
- A solution-oriented, continuous-improvement thinker - calm under launch pressure, and comfortable being the person everyone depends on.
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Here’s what you’ll gain if you join our team:
- A career packed with opportunity, in a stable and growing company.
- A comprehensive programme of learning and development.
- Competitive base salary.
- 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension with up to 8.5% employer contributions.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
