PLEASE NOTE: We are only looking for applicants with a genuine interest in and strong knowledge of cycling. Due to the nature of our product range, applications without relevant cycling knowledge will not be considered.
Position Overview
Sport & Leisure is a fast growing ecommerce business specialising in cycling, sports and leisure products. We source products and stock opportunities from around the world, allowing us to offer our customers high quality products at highly competitive prices.
We are looking for a commercially minded, hands on Ecommerce Manager to take ownership of our online stores and help drive the next stage of our growth.
This is a broad ecommerce role suited to somebody who understands both the commercial and operational sides of online retail. You will be responsible for ensuring our websites are well merchandised, accurate, easy to shop and constantly improving.
You will work across product, merchandising, pricing, promotions, content, SEO, conversion and customer experience, while working closely with our marketing, purchasing, warehouse and customer service teams.
A strong understanding of cycling is essential. Our catalogue includes bikes, components, accessories and technical products where understanding specifications, compatibility and how customers shop is critical.
ResponsibilitiesEcommerce Management
- Take day to day ownership of our ecommerce websites and overall online customer experience.
- Ensure products, categories, promotions, pricing and website content are accurate and commercially effective.
- Identify opportunities to increase sales, conversion rate, average order value and profitability.
- Monitor website performance and identify areas for improvement.
- Plan and implement website improvements alongside internal teams and external developers where required.
- Ensure the website remains easy to navigate and products are easy for customers to discover.
- Regularly review the customer journey across desktop and mobile.
Ecommerce Merchandising
- Manage how products and categories are presented across the website.
- Ensure key products, new arrivals, offers and high stock lines receive appropriate visibility.
- Build and maintain logical category structures, filters and navigation.
- Plan seasonal merchandising, promotional activity and sales events.
- Identify opportunities for cross selling, upselling, bundles and related products.
- Use sales, stock and margin information to make commercial merchandising decisions.
- Work closely with the purchasing team to understand incoming stock, new opportunities and priority products.
Product Catalogue & Content
- Oversee the quality and accuracy of product listings across the business.
- Ensure product specifications, compatibility information, descriptions and imagery are accurate and useful to customers.
- Manage the launch of new products and ranges onto the website.
- Review existing listings and identify opportunities to improve content, imagery and conversion.
- Maintain high standards across product titles, descriptions, specifications, categories and attributes.
- Ensure technical cycling products are described correctly and clearly.
Where required, you should be comfortable physically inspecting and researching products yourself rather than relying solely on supplier information.
Commercial Performance
- Monitor ecommerce sales and key performance indicators including revenue, conversion rate, average order value, margin and customer behaviour.
- Analyse product and category performance to identify opportunities and problems.
- Use data to recommend changes to pricing, promotions, merchandising and website content.
- Monitor competitor pricing, promotions and product ranges.
- Work with the wider team to identify opportunities to increase revenue and profitability.
- Produce regular reporting on ecommerce performance and actions being taken.
Conversion Rate Optimisation
- Continuously identify opportunities to improve website conversion.
- Review product pages, category pages, navigation, search, checkout and other key customer journeys.
- Use website and customer data to understand where customers encounter problems.
- Develop and test improvements to website content, merchandising and functionality.
- Balance conversion improvements with margin, customer experience and long term brand value.
SEO & Organic Growth
- Ensure products and categories follow ecommerce SEO best practice.
- Identify opportunities to improve organic visibility for important products and categories.
- Work on category content, internal linking, product information and website structure.
- Monitor organic performance and identify areas where additional content or optimisation is required.
Marketing Collaboration
- Work closely with the marketing team to ensure campaigns are reflected effectively across the website.
- Coordinate promotional landing pages, collections, offers and product launches.
- Support email marketing by identifying products, categories and offers to promote.
- Ensure paid advertising traffic is directed towards relevant, well optimised landing pages.
- Help develop promotional calendars around key trading periods and stock opportunities.
Stock & Pricing
- Work closely with purchasing and inventory teams to understand stock levels and incoming products.
- Identify slow moving, high stock and fast selling products and adjust merchandising accordingly.
- Ensure discontinued and out of stock products are handled appropriately online.
- Support pricing and promotional decisions using competitor, margin, sales and stock information.
- Identify opportunities to maximise the value of available inventory.
Cross Functional Collaboration
- Work closely with purchasing, warehouse, marketing and customer service teams.
- Use customer service feedback to identify product information or website improvements.
- Work with the warehouse team to understand operational issues that may affect the customer experience.
- Coordinate new product and range launches across relevant departments.
- Work with developers and external partners where website changes or technical improvements are required.
Quality Control
- Maintain extremely high standards of accuracy across the website.
- Regularly review products, categories, pricing and promotional content for errors.
- Investigate recurring customer questions or returns that could be prevented through better product information.
- Ensure technical specifications and compatibility information are clear and accurate.
- Take ownership of correcting issues rather than simply identifying them.
Essential Skills & Experience
- Previous experience in an ecommerce role, ideally within an online retail environment.
- Strong knowledge and understanding of bicycles, bicycle components and cycling products.
- Good commercial awareness and understanding of what drives ecommerce sales.
- Experience using ecommerce platforms and content management systems.
- Strong understanding of ecommerce merchandising and customer journeys.
- Experience analysing ecommerce performance and making decisions based on data.
- Excellent attention to detail.
- Strong written communication skills.
- Good understanding of SEO and ecommerce best practices.
- Strong organisational skills with the ability to manage multiple projects and priorities.
- Comfortable working with spreadsheets, reporting and ecommerce data.
- Ability to work independently and take ownership of projects.
- A practical, problem solving approach.
- Willingness to get involved directly rather than simply delegating tasks.
Desirable Skills & Experience
- Experience within the cycling industry.
- Google Analytics experience.
- Google Ads experience.
- Meta Ads experience.
- Email marketing experience.
- Experience with ecommerce marketplaces.
- Experience with conversion rate optimisation.
- Experience managing Shopify or similar ecommerce platforms.
- Basic image editing and product photography skills.
- Experience working with large product catalogues.
- Experience with inventory or ERP systems.
- Understanding of feeds, Google Merchant Center and shopping advertising.
- Experience working with external developers or ecommerce agencies.
The Person
We are looking for somebody who is commercially driven, organised and naturally curious about how an ecommerce business can perform better.
You should be equally comfortable analysing sales data, improving a category page, checking the specification of a bike component, planning a promotion or working with the warehouse to solve a customer issue.
This is not a role for somebody who wants to manage ecommerce purely from reports and meetings. We are looking for somebody who enjoys being close to the products, customers and day to day operation of the business.
Most importantly, you need to understand cycling. You do not need to know every component or technical standard immediately, but you should have enough knowledge and interest to confidently research products, understand compatibility and recognise when product information does not look right.
Pay: £28,000.00-£35,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
Application question(s):
- If your objective was to increase ecommerce revenue by 20% over the next 12 months, what areas would you focus on first?
- A product listing is technically accurate, but it has a high return rate because customers keep buying the wrong variant. What would you change?
- What experience do you have working within the cycling industry, or with cycling products? Please tell us about any previous roles and the types of bikes, components or brands you’re familiar with.
Work Location: In person
