Senior Performance Marketing Executive – Google Ads & Meta Ads
Location: Newhaven, East Sussex
Job Type: Full-time, Permanent
Hours: Monday–Friday, office based
Experience: Minimum 5 years' hands-on Google Ads & Meta Ads experience
About the Role
Bell Tent Sussex is a growing e-commerce and events business specialising in bell tents, glamping equipment, Geo Domes and other outdoor structures.
We are looking to bring our digital advertising management fully in-house and are searching for an experienced Performance Marketing Executive to join our team at our Newhaven office.
This is an important role within the business. We are looking for someone who is genuinely excellent at Google Ads and Meta Ads, understands e-commerce and knows how to turn advertising spend into profitable growth.
You will take day-to-day ownership of our paid advertising accounts, working closely with the directors to increase online sales, improve ROAS and help us continue to grow the business.
This is not a remote or hybrid position. We are specifically looking for someone who wants to work as part of our team from our Newhaven office five days a week.
Key Responsibilities
- Take full day-to-day ownership of our Google Ads and Meta Ads accounts
- Plan, build, launch and optimise advertising campaigns
- Manage and allocate advertising budgets effectively
- Improve ROAS, MER, CPA/CAC and conversion performance
- Manage Google Search, Shopping, Performance Max, remarketing and other relevant campaigns
- Manage Meta prospecting, retargeting and creative testing campaigns
- Analyse campaign and website data to identify opportunities for growth
- Carry out regular A/B testing of audiences, adverts, landing pages, offers and creative
- Work with us to develop new advertising creative, including images, videos, copy and offers
- Monitor tracking, pixels, conversion events, product feeds and campaign attribution
- Produce clear weekly/monthly reports showing performance and, importantly, what actions should be taken next
- Identify underperforming campaigns quickly and make changes without waiting to be told
- Work with our website and SEO partners where required
- Use AI tools to improve productivity, research, advertising creative and marketing processes
- Keep up to date with changes to Google Ads, Meta Ads, e-commerce and AI
- Help with general office duties when required, including answering customer calls, responding to enquiries and processing/fulfilling orders
What We're Looking For
The most important part of this role is your paid advertising experience.
You must have:
- At least 5 years' hands-on experience managing Google Ads
- At least 5 years' hands-on experience managing Meta/Facebook/Instagram Ads
- A proven track record of managing meaningful advertising budgets
- Strong experience with e-commerce advertising
- Excellent understanding of ROAS, CPA, CAC, MER, conversion rates and profitability
- Strong Google Shopping and Performance Max knowledge
- Experience with Meta Pixel and conversion tracking
- Good understanding of GA4 and Google Merchant Center
- Strong analytical and problem-solving skills
- Excellent computer skills
- Confidence working with spreadsheets and advertising data
- Good written and verbal communication skills
- The confidence to speak with customers on the telephone
- The ability to work independently and take ownership of performance
Experience using Shopify would be a major advantage.
Knowledge of AI tools such as ChatGPT is also beneficial, although we are happy to provide training in this area.
The Person We're Looking For
We're not looking for someone who simply checks campaigns each morning and makes occasional adjustments.
We want someone who is commercially minded, proactive and obsessed with improving performance.
You should be comfortable looking at the numbers, spotting opportunities and coming to us with ideas such as:
"We're spending too much here."
"This campaign is performing extremely well – we should scale it."
"This product isn't converting."
"We should test this new audience or creative."
You will be given responsibility and freedom to make a genuine difference to the growth of the business.
As we're a growing company, everyone occasionally gets involved in different areas of the business. During busy periods you may therefore help with orders, customer enquiries and other office tasks.
Desirable Experience
Experience in any of the following would be particularly valuable:
- Shopify
- E-commerce
- Google Merchant Center
- GA4
- Google Tag Manager
- Klaviyo/email marketing
- SEO
- Landing page optimisation
- Conversion rate optimisation (CRO)
- Canva or other creative software
- Video/ad creative
- ChatGPT and other AI tools
- CRM systems
- Outdoor, camping, leisure or events industries
Why Join Bell Tent Sussex?
This is an opportunity to take ownership of paid advertising within an ambitious and growing business rather than being one of many accounts within an agency.
We sell a wide range of products, from everyday camping accessories through to high-value bell tents, stretch tents and large Geo Dome structures.
You'll work directly with the decision-makers in the business and will be able to see the direct impact your work has on sales and growth.
For the right person, there is significant scope for the role to develop as the business continues to grow.
Application Requirements
When applying, please include details of:
- Your Google Ads experience
- Your Meta Ads experience
- Approximate monthly advertising budgets you have personally managed
- Examples of e-commerce accounts or industries you have worked with
- Examples of results you have achieved
- Your experience with Shopify, GA4 and Google Merchant Center
- Your current experience using AI tools
Please only apply if you have substantial hands-on experience managing both Google Ads and Meta Ads.
Pay: £30,000.00-£45,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee discount
- Employee mentoring programme
- Free parking
- Gym membership
- On-site parking
- Sick pay
Work Location: Hybrid remote in Newhaven BN9 0EX
