At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role
Reporting to the [Senior] National Account Manager, this role will support in the delivery of the retail strategy & ‘go to
market’ plans via designated Retail Channel accounts, driving sales, profit and returns to good causes in a responsible
manner. The role will involve leading and implementing account planning and KPI tracking, building strong working
relationships with key contacts at all levels in the designated accounts across multiple functional departments, as well
as managing multiple internal stakeholders. The NAE will work closely with the [S]NAM on their account plans, as well
as part of the wider division strategy.
What you’ll be doing
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Take ownership of designated accounts, identifying and implementing growth opportunities aligned to channel
strategy and the Allwyn vision
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Be the voice of the customer internally and the voice of Allwyn externally” by bringing retail insight back into
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Allwyn to feed into the development of these plans and tailor brand plans where necessary to ensure strong
execution within the designated accounts and channel.
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Build and lead a cross functional stakeholder network and strong working relationships across operations,
commercial and project management teams within the account to develop long term plans for growth
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Work and collaborate up to director level within the specified Accounts, working through a top to bottom
contact matrix
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Support the National Account Manager to deliver the plans to achieve the sales profit and returns to good
causes targets for designated multiple customers as requested
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Support the development and implementation of Joint Business Plans in conjunction with the National Account
Manager, to support the delivery of the Allwyn Retail Annual Business Plan.
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Analyse business performance & KPI’s and generate key insights, identify growth opportunities and implement
initiatives to maximise sales revenues, profits and returns to good causes
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Identify opportunities for new or existing product development and placement within designated accounts
Deliver ‘Responsible Play’ objectives with designated accounts to support Operation Guardian
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Ensure all terminals / ways to play are available for sale throughout all trading hours
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Lead any account transitions and changes as projects with the wider business.
What experience we’re looking for
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An ambitious individual who wants to progress through the Allwyn business
- Someone who can bring creative thinking and generate new ideas
- A resilient and driven individual, who likes to plan and think but not afraid to roll their sleeves up
- Proven understanding of retailer’s needs, business strategy and operations.
- Demonstrable knowledge of customer’s competitors and Allwyn’s competitors.
- Proven experience of successfully building and utilising business relationships and networks.
- Demonstrable knowledge of the retail marketplace.
- Proven presentation and negotiation skills.
- Proven verbal and written communication skills including report writing.
- Ability to successfully interact with and manage retailers.
- Proven ability to analyse financial and business performance providing insight and recommendations to customers and decision makers.
- Ability to use Google and Microsoft Office suite of products.
Key Measures of Success:
- Business & Management Expertise: Has a solid understanding of the retail marketplace, business, competitors, current market challenges and economic/market issues.
- Product Expertise: Demonstrates a strong understanding of the organisation’s retail product portfolio and key competitor offerings, with insight into customer purchasing behaviours. Possesses in-depth knowledge within their defined product category and may be recognised by colleagues and customers as a specialist in a particular area.
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Impact: Accountability - Is accountable for the performance and results of designated accounts across a wide range of KPI measures
- Influence and Negotiation: Understands prospect/account needs and explains product/service value. Uses judgement, discretion and creativity to persuade prospects/customers to adopt a favourable view and decide to promote the product/service and ensure their satisfaction. Explains difficult issues internally and works to build a consensus amongst colleagues
- Delivering Solutions: Continuous Improvement & Process - Develops and implements strategies to promote improved working methods within their function and recommends outcomes and influences others to ensure increased efficiency across Allwyn
- Decision Making: Negotiate with customer to senior level and/or marshal resources to serve designated accounts, to navigate challenges and unlock incremental opportunities with the account.
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
- Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
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Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.
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Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..
An inclusive reward offering with wellbeing at the centre
At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.
Benefits
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Company Bonus Scheme
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Matched pension contributions up to 8.5%
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26 days annual leave + 2 Life Days (and bank holidays)
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Single Private Health Cover
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Complimentary Private Medical
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Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
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Enhanced Family Leave (Maternity, Paternity, Adoption)
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Wellness Allowance £500
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Employee Assistance Programme
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Discounted Health Assessments
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Volunteering Days
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Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.
