The Business
Ramarketing is an international marketing agency specialising in life sciences. We help clients grow their businesses, building genuine partnerships to enhance their marketing, design, content, and PR strategies. With offices in the UK, US, and Canada, and over 80 global industry experts, we deliver B2B solutions that deliver real, measurable results and impact.
Job purpose
A senior member of the content delivery team, helping to shape processes, develop our content offering and provide coaching to the team to deliver world-class content for clients.
The senior scientific content writer takes a lead on strategy across key clients and is a role model in the creation of high-quality copywriting across multiple channels to support client marketing goals.
Principal job elements & responsibilities
Strategy
Lead the development of strategic, multi-channel content plans based on client goals and target audience
Anticipate needs, identify trends, and develop long-term content strategies for clients.
Proactively research new developments in the space, industry trends and competitor activities.
Identify opportunities for new content or campaigns.
Develop and oversee the implementation of content strategy frameworks and plans across client accounts
Interview SMEs and develop content themes and topics to guide campaigns
Review and consider competitor content in the creation of client strategies
Regularly review client content strategies and analyse performance to identify and share key learnings
Have a strong understanding of a client’s wider marketing objectives and ensure our content supports them
Have a strong understanding of clients' businesses, goals, needs, pain points, likes and dislikes, and customers, including the creation and updating of client induction decks
Keep up to date with content trends and use this insight to evolve our offering
Play a leading role in client content workshops
Support with market and client research
Contribute to the development of and participate in pitches when required
Proactively identify and resolve potential issues, ensuring that projects are delivered on time and within budget.
Team operations
Identify, drive and own initiatives that work towards the future vision of the content team and business, including:
Areas to upskill the content team and drive performance
Process improvements that support the team and company as a whole (including the introduction and use of relevant tools and software) and enable the production of world-class work
Opportunities to collaborate across the business to ensure the delivery of world-class work and outcomes for clients
Initiatives leveraging artificial intelligence (AI) to improve content generation, review and quality control efficiency
Initiatives that encourage the dissemination of key data that could help to inform client strategies (such as gathering information from the digital team to help develop content strategies)
Take part in training to upskill in non-scientific areas, including digital marketing (e.g., search engine optimisation [SEO], content generation for account-based marketing [ABM], and content strategy)
People
Line management and mentoring of scientific content writers
Support the onboarding of freelance writers and act as a point of contact to ensure they have everything they need to complete a task
Support junior/new team members in the creation of content strategies
Support the business in the development of sector knowledge
Develop the content creation skills of more junior team members, including guiding the team on new content formats and their purpose
Ongoing coaching and mentoring of team members, including the creation and delivery of training
Support the account managers in effectively briefing content writers
Playing a key role in the peer review process, assisting with the review of technical/scientific content
Content creation - thought leadership
Research topic areas – desk research, review of client’s existing content, competitors and editorial
Develop thought leadership angles
Write article pitches and abstracts
Develop SME questions
Interview SMEs
Develop content outlines and write content pieces
Review existing content and repurpose – changing tone, perspective, structure and angle where needed
Content creation – marketing materials and digital
Researching and drafting marketing materials including but not limited to:
Skills and experience
Experienced B2B copywriter or similar, ideally in the pharma/biotech sectors
Strong content strategy ability
Leadership skills with a focus on coaching, mentoring and driving performance
Creative and versatile writing skills
Strong deadline management skills
Excellent research skills
Flawless proofreading/editing skills
Strong cross-channel content strategy development skills
Behaviours
The post holder will live and breathe our ramarketing approach to work; someone with commitment, drive and a passion for their craft. That wants to get stuff done. And who wants to learn and support their team to do the same.
Acts with utmost integrity and professionalism.
Able to communicate effectively and authentically both face-to-face and via different mediums.
A natural desire to continually learn and improve both their teams and themselves.
Highly resilient in a fast-paced global environment and able to embrace change.
Driven to be the best and support others to be the best too.
Gets a kick out of delivering results to clients.
Energetic outlook, engaging team player and positive approach to life and work.
Attitude is everything. We love to challenge each other, work hard and find better ways of doing things.
Job title: Senior Scientific Content Writer
Department: Delivery - Content
Location: UK/Canada/Home-based
Role type: Full-time
Salary band: £36,000 to £44,000 per annum
