Business Development Manager
Northern Region
Office Base – Seaham, County Durham
Benefits
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Company contribution pension
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Life insurance scheme
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Holiday Club
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Employee benefits platform
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Employee Assistance Programme and 24/7 GP access
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Increasing annual leave entitlement based on length of service
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Car Allowance
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Hybrid – full time
About Prima
At Prima, we've spent 30 years building a reputation for quality, service and doing what we say we'll do.
Behind every customer order, delivery and product leaving our sites is a team of passionate people who each bring their own strengths, ideas and personality to the business. From Production and Engineering to Logistics, Sales, Customer Service and People & Culture, everyone plays a part in helping us deliver for our customers across the UK and around the world.
Our success is built on our values of Passion, Respect, Integrity, Motivation and Ambition.
The Role
As we continue to grow, we're looking for a Business Development Manager (North) to join our Commercial team.
This is an opportunity to play an important role within the business, helping to accelerate growth across key northern region B2B channels. This role will focus on identifying, developing and securing new business opportunities, while also expanding existing accounts through value‑led solutions and long‑term partnerships.
You'll work closely with the Senior Commercial Manager and Customer Experience team to drive revenue growth, increasing market share and strengthening Prima’s presence across cash & carry, wholesale, food distribution and food & beverage sectors.
The work you do will help support our customers, colleagues and wider business, making a real contribution to Prima's continued growth and success.
Reporting directly to the Senior Commercial Manager, this is a highly visible role offering autonomy, influence and the opportunity to have real impact on the commercial direction of the business.
No two days are quite the same, so we're looking for someone who is organised, proactive and enjoys working in a fast-paced environment.
What You'll Be Doing
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Proactively identify, target and convert new business opportunities
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Develop and execute business development strategies aligned with company growth objectives
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Build and maintain strong relationships with key decision makers across target markets
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Expand existing customer accounts by identifying upsell and cross‑sell opportunities
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Manage and maintain an active sales pipeline using Salesforce CRM
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Represent Prima professionally at trade shows, exhibitions and industry events
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Monitor market trends, competitor activity and customer insights to inform strategy
About You
If you have the relevant experience and you are based in a location that allows you to comfortably travel across Manchester, Liverpool, Leeds and the wider North of England, we'd love to hear from you.
We're looking for someone who takes pride in their work, enjoys building positive relationships and wants to make a difference as part of a supportive team.
You'll be organised, dependable and able to manage changing priorities whilst maintaining a high standard of work.
You'll ideally have:
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Full UK driving licence and own vehicle
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Strong IT skills and experience using CRM systems (Salesforce preferred)
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Proven experience in a business development or new business sales role
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Background within cash & carry, wholesale, food distribution or the food & beverage sector
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Demonstrable success in achieving and exceeding sales and revenue targets
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Strong commercial acumen with a solution‑focused mindset
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Excellent communication and relationship‑building skills
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Confident negotiating at buyer and senior stakeholder leve
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Strong communication and organisational skills.
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Good IT skills.
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The ability to work independently and as part of a team.
Why Join Prima?
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Be part of a business with a proud history and exciting plans for the future.
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Join a team where people genuinely support one another.
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Work in an environment where your contribution is recognised and valued.
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Learn, develop and build your knowledge through training and ongoing support.
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Work alongside passionate people who take pride in what they do.
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Be part of a company that invests in its people, products and customers.
Development & Support
We believe our people are our greatest strength. Whether you're joining us with years of experience or looking to develop your career further, we'll give you the support, training and opportunities to help you succeed.
Our people are key to our success. We're committed to providing a supportive and inclusive environment, alongside training and development opportunities to help you grow your career with Prima.
Prima is an inclusive and diverse workplace. If you require any reasonable adjustments during the recruitment process, please contact:
Interested?
We'd love to hear from you.
If you're looking for a role where your contribution matters and you can build a rewarding career as part of a supportive team, we'd love to hear from you.
Bring your skills, experience and personality and Be Part of the Mix.
Apply via: www.primacheese.com/careers
Closing Date: 4th September 2026
