Personalisation Specialist
As Personalisation Specialist, you are the custodian of Ferrari's personalisation universe within the dealership. You guide clients and teams through the most expressive and emotional part of the Ferrari journey, translating individual vision into refined, precise and compliant configurations. You combine deep product and process knowledge with storytelling and advisory finesse, acting as the direct interface with Ferrari HQ and ensuring that personalisation standards, tools and initiatives are flawlessly executed at dealership level.
What You'll Do
Master and continuously update your knowledge of the Ferrari Personalisation catalogue, tools and processes.
Support clients and Sales Executives during vehicle configuration, ensuring confident, accurate and inspiring personalisation journeys.
Act as an ambassador of the correct personalisation process, fully leveraging all configurator features.
Manage and support the personalisation-related orders, including SPEC, Atelier and Tailor-Made tickets.
Serve as the main point of contact with Ferrari HQ for personalisation topics and initiatives.
Train and support dealership sales teams on updates to the personalisation offer and processes.
Maintain the Atelier room so it is up to date with the latest items, samples and required tools.
Maintain showroom standards and continuously keep the showroom presentable.
Technology support: assist clients and staff with technical questions
Support the marketing team with social media and events.
Be able to demonstrate product knowledge while presenting new and used models on social media and support the sales team with videos.
Keep up to date on new models and technical information.
Your Profile
Detail-driven professional from luxury, craftsmanship, design, fashion or premium client advisory environments.
Naturally curious, precise and passionate about materials, finishes and customisation.
Comfortable advising discerning clients and supporting commercial teams with authority and credibility.
Structured and disciplined, with a strong respect for processes and brand standards.
Skills & Qualifications
Strong ability to understand, explain and translate complex product offers.
Excellent communication and storytelling skills.
High attention to detail and accuracy.
Confidence working with HQ guidelines, tools and structured workflows.
What This Role Offers You
A highly specialised role within one of the world's most iconic luxury marques.
Direct exposure to Ferrari craftsmanship, personalisation and Tailor-Made universes.
Close collaboration with Ferrari HQ and dealership leadership.
The opportunity to shape some of the most unique Ferrari creations.
A role combining expertise, creativity and brand guardianship.
An opportunity to learn the sales role and progress within the dealership.
Why Sytner?
Sytner Group are delighted to provide an industry-leading benefits package.
We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.
Enhanced Holiday Entitlement – 33 days inc. bank holidays
Industry-leading Maternity, Paternity and Adoption Pay
Career Development
Recognition of Long Service every 5 years
Discounted Car Schemes
High Street Discounts
Discounted Gym memberships
Cycle to work scheme
One day a year paid voluntary / community work
At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.
As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please click here.
Unsure? Read on…
We represent over 23 of the world's most prestige vehicle brands, across our 140 UK dealerships.
We pride ourselves on ‘Developing Talent and ‘Building Careers’ and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey.
