Senior Brand Activation Manager
Pierre Fabre —Reading
- Marketing
- English
- Master's degree
BCG X Global Marketing Senior Manager - Temporary
Boston Consulting Group —London
- £120,000 - £154,000 a year
- Full-time
- Marketing
- Master's degree
- Project management
- Profit sharing
- Annual leave
Implementation Manager - Spend
Airwallex —London
- £85,000 - £120,000 a year
- Full-time
- Hybrid work
- Oracle
- PMP
- ERP systems
Global Implementation Manager
AIT Worldwide Logistics, Inc. —Colnbrook
- Full-time
- Remote
- PMP
- English
- Project management
- Annual leave
Customer Success Manager
Sitemate —London
- £55,000 - £66,000 a year
- Full-time
- Hybrid work
- Hospitality
- Sales
- Microsoft Office
- Annual leave
Principal Product Manager - Customer Activation
Wise Australia Investments —London
- £120,000 - £155,000 a year
- APIs
- AI
Digital eCommerce Intelligence Manager
Nestlé —Crawley
- £37,500 - £50,000 a year
- Full-time
- Hybrid work
- Azure
- SQL
- APIs
Assistant Brand Manager
KP Snacks —Slough
- Full-time
- Hybrid work
- Flexitime
- Employee discount
Quick apply
Manager, Customer Success (Activation), UK
Mastercard —London
- Full-time
- Microsoft Powerpoint
- Microsoft Access
- Sales
5d
Senior Event Programming Manager 12m FTC
Sodexo —Fulham
- £45,000 - £50,000 a year
- Organisational skills
- Negotiation
- Employee assistance programme
Quick apply
Brand Activation and Experience Manager
ABM —Hounslow
- Full-time
- Project management
- Organisational skills
- Communication skills
Global Marketing Senior Director – Engagement and Activation
Boston Consulting Group —London
- Full-time
- Analysis skills
- Product management
- Agile
Manager - BCG Vantage - Principal Investors & Private Equity
Boston Consulting Group —London
- Full-time
- English
- Bachelor's degree
- Communication skills
Branded Content Account Manager
DP World Tour —Virginia Water
- Full-time
- Hybrid work
- In-person
Quick apply
5d
Product Manager - Digital Imaging
Sony Europe BV, United Kingdom —Weybridge
- Full-time
- English
- Analysis skills
- Presentation skills
BCG X PA AI Strategy & Portfolio Director
Boston Consulting Group —London
- £159,000 - £184,500 a year
- Full-time
- English
- Master's degree
- Product management
- Profit sharing
- Annual leave
Innovation Manager
Kinisla —Staines-upon-Thames
- Full-time
- Hybrid work
- Project management
- Travel
- Annual leave
- Employee discount
Quick apply
Activation Manager - Audio & Display
the7stars and Bountiful Cow —London
- Hybrid work
- Analysis skills
- Employee assistance programme
- Gym membership
Quick apply
Operations Manager
Sigma Consulting Group —London
- £45,000 a month
- Full-time
- Analysis skills
- Project management
- Communication skills
Quick apply
GUCCI Entertainment Industry Relations Intern, Northern Europe - FTC
Gucci —London
- Full-time
- Microsoft Powerpoint
- Microsoft Excel
- Organisational skills

I want to receive the latest job alerts for activation manager in virginia water, sry

By signing in to your account, you agree to SimplyHired's Terms of Service and consent to our Cookie and Privacy Policy.

Explore jobs in more locations

activation manager jobs near virginia water, sry

Senior Brand Activation Manager

Pierre Fabre -
Reading

Apply Now

Job details

Qualifications

French
Marketing
English
Master's degree
Bachelor's degree
Business

Full job description

Qui sommes-nous ?

A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.

Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.

Votre mission

The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.

DETAILED RESPONSIBILITIES

Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.
Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist.
Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
Deliver a B2B activation "master kit" to the sales and medical teams.
Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Lead, with the support of your brand's Marketing Coordinator the development of harmonized and consistent content—offline & online/paid & organic and online & offline retail—for your 360º campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders.
Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department.
Monitor performance: The BAM oversees the results of media performance (in sync with media specialist if available), the performance of their brand/ranges in the market (sell-out and market share), commercial performance (in sync with commercial team), and the availability and visibility of the products in their portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordinate with the Commercial team . They also coordinate actions based on data to optimize performance.
Monitoring the competition, consumer insights, and trends: It keeps up to date with market trends and the actions of direct competitors or other types of market players in order to anticipate changes and adjust strategy accordingly based on the insights of the CMI team.

KEY COLLABORATIONS

Follow the strategy promoted by the MEDIA SPECIALIST.
Ensure execution & localisation of the global content strategy
Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Collaborate with media agencies, POS suppliers, packs & documentation providers, as well as design agencies.
Collaborate with commercial areas in the implementation of the global commercial strategy.
Maintain fluid communication with all internal stakeholders (Operations, QRVI, etc.) that affect the development of your activity.
Maintain relationships with key opinion leaders for product development.
Support your team's activity through your presence and communication with healthcare professionals.

Qui êtes-vous ?

SKILLS, Experience and Education

Minimum 3 years of experience in similar roles, preferably in the beauty or dermocomsetics sector. Previous experience as a Brand Manager, Product Manager, Trade Marketing Manager, or in positions related to brand management and activations.
University degree in Marketing, Business Administration, or a related field. Additional training in Marketing will be considered a plus for candidates whose basic training is in a different field. Master´s degree is a plus
Proficiency in market and competition analysis tools or past experience with analysing data
Past knowledge of B2C media management is a plus
Experience in coordinating with media agencies and suppliers.
Skills in budget management and ROI analysis.
Advanced command of English essential and French an advantage
Proficiency in office tools and digital platforms (market analysis tools, social media management, etc.).

Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.

Apply Now

Refine Your Search

activation manager jobs in virginia water, sry

Senior Brand Activation Manager

BCG X Global Marketing Senior Manager - Temporary

Implementation Manager - Spend

Global Implementation Manager

Customer Success Manager

Principal Product Manager - Customer Activation

Digital eCommerce Intelligence Manager

Assistant Brand Manager

Manager, Customer Success (Activation), UK

Senior Event Programming Manager 12m FTC

Brand Activation and Experience Manager

Global Marketing Senior Director – Engagement and Activation

Manager - BCG Vantage - Principal Investors & Private Equity

Branded Content Account Manager

Product Manager - Digital Imaging

BCG X PA AI Strategy & Portfolio Director

Innovation Manager

Activation Manager - Audio & Display

Operations Manager

GUCCI Entertainment Industry Relations Intern, Northern Europe - FTC

I want to receive the latest job alerts for activation manager in virginia water, sry

Related Searches

Explore jobs in more locations

Qui sommes-nous ?

Votre mission

Qui êtes-vous ?

Jobseeker tools

Employer Tools

Browse

Stay Connected